CourseSmart Helps Students Shop For eTextbooks Via Facebook

Tue Aug 23, 2011 10:00am EDT

* Reuters is not responsible for the content in this press release.

CourseSmart® Helps Students Shop For eTextbooks Via Facebook

-- Leading digital textbook rental and course materials provider creates industry’s first-ever social commerce shopping experience for college students --

CourseSmart®, the world’s largest provider of eTextbooks and other digital course materials, today unveiled its latest industry innovation: a social commerce shopping experience that allows students to rent eTextbooks directly from the brand’s official Facebook page.

CourseSmart(R) Helps Students Shop For eTextbooks Via Facebook (Photo: Business Wire)

CourseSmart(R) Helps Students Shop For eTextbooks Via Facebook (Photo: Business Wire)

For the first time ever, students will have instant access to CourseSmart’s catalog of eTextbooks directly from Facebook via a secure shopping cart and through a tab on the CourseSmart brand page. The commerce tab’s specialized functionality allows students to search by title, ISBN or keyword for the digital materials they need for class, add to their cart and continue shopping until ready for purchase, at which point they are automatically linked to a secure checkout at CourseSmart.com.

“CourseSmart has always made it a priority to provide students with the course materials they need in the most convenient way possible, and our new Facebook experience is the latest breakthrough in that arena,” said Jill Ambrose, chief marketing officer at CourseSmart. “We are excited to provide access to more than 20,000 of the latest eTextbook offerings to college students where they already spend time, on their favorite social networking site.”

This unique development marks an unprecedented opportunity for students to purchase their digital course materials via social media, further reinforcing CourseSmart’s reputation as the industry leader. The Facebook feature is the latest in a series of industry firsts for the CourseSmart brand, which launched the beta version of its first-to-market HTML5 eReader earlier this summer, allowing users to access digital course materials online and offline.

Coinciding with the launch of the CourseSmart Facebook social commerce experience, the company has launched its Back-To-School program featuring the “30 Days, 30 Prizes Sweepstakes” where students will receive eTextbook discount coupons and chances to win free eTextbooks, tablet devices, concert gift certificates, travel gift cards and more. Sweepstakes details may be found at http://www.coursesmart.com/go/30days30prizes.

To purchase eTextbooks via Facebook or for more information on CourseSmart’s new social commerce tab and sweepstakes, visit www.facebook.com/coursesmart.

About CourseSmart®

As the world’s largest provider of digital course materials, CourseSmart® connects education publishers to consumers by providing an efficient distribution platform for their best-selling content in digital form. Founded in 2007, the San Mateo, Calif.-based company provides services to four business segments: Online direct retail for students; Indirect distribution of course materials to students through bookstores; Online faculty textbook evaluation services; and Institutional solutions for faculty and students that are integrated within campus technology ecosystems. CourseSmart improves the educational process and experience by offering all users anywhere, any-time access to the course content they need, including those with vision- and print-related disabilities. With more than 90% of the same core titles offered by major print publishers, the company's eTextbooks can be purchased for up to 60% less than the cost of new print textbooks. For more information about CourseSmart, visit the company’s Web site at www.coursesmart.com.

© 2011 CourseSmart, LLC. CourseSmart® is a registered trademark of CourseSmart, LLC. All other names may be trademarks of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6837663&lang=en

AMP Agency for CourseSmart
Marisa Wohl, 617-837-8218
or
Erin Keaveney, 617-365-1772
coursesmart@ampagency.com

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