ION Television and PMC Announce the Launch of Entertainment News Television (ENTV)

LOS ANGELES and NEW YORK, Aug. 24, 2011 (GLOBE NEWSWIRE) -- PMC and ION
Television announced today the launch of Entertainment News Television (ENTV),
an original multi-platform breaking news service. ENTV will leverage the
exclusive breaking news reporting power of PMC's core entertainment brands,
including Nikki Finke's Deadline.com, Bonnie Fuller's HollywoodLife.com, Michael
Ausiello's TVLine.com, and Movieline.com, to deliver breaking entertainment and
celebrity news on the top 10 ranked network ION Television and the web,
simultaneously.

The partnership between PMC and ION Television is the first time that leading
online brands and a national television network will release daily content
concurrently, merging PMC's trusted entertainment news brands with ION's
national television distribution strength and growing audience of nearly 100
million households. With daily hosted video segments, ENTV will bring viewers
top breaking entertainment stories first, before any of the traditional
entertainment TV outlets -- and directly from PMC's leading sources and
reporters in the entertainment field.

"We are excited to partner with ION in a way that recognizes the value of our
strong brands and audience of 12-million-plus avid, devoted consumers," said Jay
Penske, founder and CEO of PMC. "ENTV and this partnership with ION allow us to
connect and extend both of our audiences in a truly unique way, widening the
reach of our content and bringing more passionate entertainment consumers
exclusives and breaking news first -- as it happens."

"This innovative agreement allows us to benefit from the successful and
explosive reporting which PMC's family of entertainment sites brings to the
marketplace, while allowing ION to bring this news to our viewers first, before
it hits any of the other traditional entertainment outlets," said Brandon
Burgess, Chairman and CEO of ION Media Networks. "ENTV is one of the first of
many strategic steps in the coming months which will enhance ION's high-quality
programming with original content."

The breaking news service content partnership follows on the heels of the
successful collaboration between the two entertainment companies when ION aired
the first-ever televised Young Hollywood Awards, owned and produced by PMC in
May 2011.

About PMC

PMC is a leading digital media company founded by Jay Penske in 2004. PMC owns a
unique and growing portfolio of lifestyle brands that provide the web's best
original content in categories including entertainment, sports, breaking news,
media, finance, tech, health, shopping, fashion, beauty, and automotive.
Deadline, Hollywoodlife, HollyBaby, Movieline, TVLine, BGR, OnCars, Young
Hollywood Awards, Hollywood Style Awards, and Breakthrough of the Year Awards
are all part of the expanding PMC portfolio. For more information on PMC and
its brands, please visit www.PMC.com or its digital properties directly:
www.HollywoodLife.com, www.Deadline.com, www.TVLine.com, www.Movieline.com,
www.BGR.com, www.HollyBaby.com, www.OnCars.com, www.India.com, www.YHawards.com,
www.StyleAwards.com.

About ION Television

ION Television is a leading U.S. general entertainment network, combining
high-quality programming and dependable broadcast distribution with an attitude
of innovation and growth normally associated with a cable channel. Its
"Positively Entertaining" network brand positioning features a formula of proven
series, an expansive catalog of blockbuster movies and a commitment to introduce
new original programming. Since its recent launch in 2008, ION's reach has grown
to 99 million households and has become one of the top-10 TV rated U.S. networks
in record time. For more information, visit www.iontelevision.com.

PR CONTACTS:

PMC
Jaime Cassavechia
(212) 518-4771 x. 108
Jaime@ejmediagroup.com

ION Media Networks
Christina Gilmartin
(212) 603-8429
christinagilmartin@ionmedia.com

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