Apple Promotes iTunes Chief Eddy Cue -- Tim Cook's First Big Move as CEO

Thu Sep 1, 2011 11:06am EDT

Tim Cook has made his first major move since succeeding Steve Jobs as Apple's CEO, promoting former Vice President Eddy Cue to Senior Vice President of Internet Software and Services.

In his new position, Cue, will oversee the iTunes Store, App Store, iBookstore, iAds and iCloud. Cue has been involved with the iTunes Store since its inception, and the same goes for the newer App Store.

With his promotion, Cue also joins the 10-person executive management team and will report directly to Cook.

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The news was initially reported by 9to5Mac, which got its hands on Cook's internal memo. In the memo, Cook pointed out Cue's instrumental role in launching and running the various digital stores, as well as his deep history with Apple.

"Please join me in congratulating Eddy on this significant and well-deserved promotion," Cook wrote. "I have worked with Eddy for many years and look forward to working with him even closer in the future.

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Apple rarely comments on these subjects, but it already updated its executive profiles chart with Cue's new position.

While Cook has promoted Cue, he has yet to announce his own replacement as chief operating officer. That is one of two positions to be filled on the executive management team as Senior Vice President of Retail Ron Johnson is leaving to become CEO of J.C. Penny. 

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