Swiffer® Gets Your Home HD Clean

Wed Sep 7, 2011 9:00am EDT

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Swiffer® Gets Your Home HD Clean

Swiffer introduces breakthrough technology that reinvents their classic line of products

How clean is your home, really? Swiffer® is redefining the meaning of “clean” with upgraded products featuring their latest High Definition technology. The new Swiffer High Def line gets your home ready for its close up by offering a deep clean that passes even the closest of inspections, every time. The roster of newly improved products includes Swiffer Dry Cloths, Swiffer Dusters and Swiffer WetJet Solution.

“Swiffer is going beyond traditional methods to deliver a clean so extraordinary that the definition of clean as we know it has been elevated to the idea of ‘High Definition,’” said Jeff Pierce, Home Care External Relations Manager at P&G. “Consumers will be pleasantly surprised when they use our products and discover the new level of shine and clarity we’re providing.”

Spurred by customer feedback, Swiffer re-designed their products to provide improved performance, improved technology and a high definition clean. The new and improved Swiffer Dry cloths trap and lock dirt more thoroughly than a broom on multiple floor types, including textured surfaces and even in grout lines. With a higher coating level, it now leaves floors up to three times cleaner than a traditional broom on dirt, dust and hair. The Swiffer Dry cloths are also thicker and fluffier than before to trap and lock dirt and dust. With its new pattern design, the thicker cloth can better adjust to floor details. It has deeper ridges to easily conform to the surface of floors, digging deep into grout lines and crevices. New Swiffer Dry cloths represent a true dry floor cleaning re-invention.

The new and improved Swiffer Dusters clean better than a dry dust cloth and are coated with Dust-Lock™ Adhesive that combines textured dusting strips with thousands of dust locking fibers to clean better than a regular dry cloth, even in tight and hard to reach places. The Swiffer Dusters have thick gather strips that trap and lock more dust than before - two times more dust than a dry cloth. It also has better dust retention – holding on to dust better than a dusting cloth. Swiffer Dusters can go virtually everywhere, and its new handle has better ergonomics, making it easier to assemble and hold the duster pads securely while cleaning. Additionally, Swiffer Dusters have textured fibers that remove up to 90 percent of common household allergens*, trapping and locking up to two times more dust, pet hair and allergens from cats and dogs versus a feather duster.

Lastly, the new Swiffer WetJet solution reveals more shine than a mop on glossy ceramic tile, hardwood, and laminate floors. It improves cleaning by removing residue, decreasing streaking and hazing to reveal a floor’s natural shine. The improved solution offers a shine you can see and feel. Its advanced formula loosens dirt and lifts it off of the floor, allowing the pad to absorb and trap it away.

Swiffer Dry Cloths, Swiffer Dusters and Swiffer WetJet Solution with HD Clean technology are currently available at mass merchandise, drug and grocery retailers nationwide. For additional information regarding Swiffer, visit www.swiffer.com or like us on Facebook at www.facebook.com/swiffer.

*Common inanimate allergens from cat and dog dander and dust mite matter.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Natasha Best, 646-500-7772
Jeff Pierce, 513-945-6534

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