Zeo, the Leading Sleep Management Company, Launches Mobile Sleep System to Help Millions of Americans Take Control of

Mon Sep 26, 2011 9:03am EDT

* Reuters is not responsible for the content in this press release.

  BOSTON, MA, Sep 26 (MARKET WIRE) -- 
Zeo, Inc., the revolutionary sleep management company, today launched the
mobile version of its new Zeo(R) Sleep Manager(TM) consumer product line.
Zeo Sleep Manager Mobile allows consumers to track both their sleep
quantity and sleep quality in the comfort of their own beds and also
helps people manage and improve their sleep using their iPhone, iPod
Touch, iPad, and, soon, popular Android-based smartphones. The Zeo Sleep
Manager mobile and bedside products will both be available on display at
Best Buy stores nationwide by the end of October.

    With 64 million Americans facing sleep issues every night and an
additional 49 million Americans experiencing problems at least a few
nights a week,(1) the need for a good night's sleep as part of optimum
health and wellness has become almost epidemic. The new Zeo Sleep Manager
is the only consumer system that tracks all sleep phases and offers
science-based solutions to everyday sleep issues that affect health,
aging, mental acuity, energy level, stress level and physical performance.

    Zeo CTO and Co-Founder Ben Rubin speaks to the complete health triad of
exercise, diet and sleep as keys to overall wellness. "For too long, a
good night's sleep has been the missing link to optimum health for
millions of people. Zeo's new mobile sleep management system uses
smartphones to show consumers how they really sleep, wherever they go,
and then illustrates how to take control of and harness sleep's awesome
and restorative power."

    Zeo Sleep Manager is the only consumer sleep tracking system with
scientifically-proven accuracy that measures actual sleep phases,
including Light, Deep and REM sleep, providing a complete and accurate
picture of users' sleep. Zeo uses a comfortable and highly accurate
wireless headband equipped with SoftWave(TM) sensor technology to track
these sleep phases and provide a nightly ZQ score, a customized sleep
quality score. The new Zeo Sleep Manager Mobile system sends sleep data
directly to users' smartphones, which then sync automatically to their
online Zeo accounts, so they can easily access online analytical tools
and customized expert guidance to help them improve their sleep.

    Zeo is unlike any other sleep management consumer product available
today. Key additional features include:

--  SmartWake(TM) Alarm uses SoftWave sensors to find users' natural
    awakening points to gently wake them at the optimal point in their
    sleep cycle, helping them to wake up feeling refreshed.
--  ZQ Sleep Score summarizes sleep quality in a single objective number
    and allows users to set goals for their sleep quality and begin steps
    to control and improve it.
--  7 Steps to Sleep Fitness(TM) email coaching program gives users
    personalized guidance to sleep better by helping them to manage their
    Sleep Stealers(TM), such as caffeine, alcohol, stress, bad bedtime
    routine and poor bedroom environment.


"Our loyal users have been asking us for a smartphone-based Zeo for
quite some time," states Dave Dickinson, president and CEO of Zeo. "This
portable, and even more affordable innovation, opens up the power of
sleep management to a wider and increasingly more mobile population of
sleep-deprived consumers."

    "We at Best Buy see and embrace the introduction of mobile technologies
that help consumers more easily monitor their activity so they can enjoy
healthy, active lifestyles," said Kurt Hulander, health business
development leader at Best Buy. "We're big fans of Zeo because we know
how critical sleep is to a healthy lifestyle, and they have a great
solution. We look forward to having our customers experience Zeo in our
stores for the holidays."

    Fitness and diet partners have also joined Zeo in the growing connected
wellness movement to expand health measurement into total management. Zeo
Sleep Manager data will be linked to a variety of health and fitness
applications, including DailyBurn, Digifit(TM), GravityEight and
RunKeeper, providing a more comprehensive picture of total wellbeing. 

    "Zeo Sleep Manager is based on the science of the sleep laboratory and
gives the consumer the ability to track their own sleep patterns at
home," explains Dr. Ken Wright, Director, Sleep and Chronobiology Lab at
the University of Colorado, Boulder and Chairperson of the Zeo Scientific
Advisory Board. "As a sleep scientist, I know that sleep is vital to our
health and quality of life. Zeo works to inspire people to learn more
about their personal sleep patterns and take proactive steps to improve
the quantity and quality of their sleep."

    Zeo Sleep Manager Mobile ($99) is currently available for pre-order at
www.myZeo.com, and the entire Zeo Sleep Manager product line will be
available in Best Buy retail locations nationwide in late October. 

    About Zeo, Inc.

    Zeo Inc., headquartered in Newton, Mass., is a leading innovator in
consumer health and wellness. Started in 2003 by a group of
sleep-deprived students at Brown University, Zeo has grown into the
leading sleep management company in the U.S., with plans to launch in the
UK in October and expand into Europe this holiday season. The Company's
mission is to help people discover new, science-based ways to improve the
quality of their lives through the awesome and restorative power of
sleep. In 2010, Zeo won the Triple Tree Award for Best Consumer
Experiences in Wireless Life Sciences as well as the prestigious Edison
Award for Best New Product, presented by the Discovery Channel. To learn
more about Zeo, visit www.myZeo.com.

    (1) US Census 2009, CDC 2008, Nature Review: Drug Discovery 2006, Zeo

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Julie Staadecker
SHIFT Communications

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