Doritos founder to be buried with iconic snack chips

DALLAS Tue Sep 27, 2011 5:45pm EDT

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DALLAS (Reuters) - The man credited with creating Doritos will be buried along with some of his beloved snack chips, his family told Reuters on Tuesday.

Arch West died September 20 of natural causes at a Dallas hospital. He was 97.

His remains were cremated, and the family plans to bury the urn inside a burial box at a local cemetery on Saturday.

The family requested that friends and relatives who attend the graveside service be allowed to toss Doritos around the box as a tribute.

"He would think it is hilarious," said his daughter Jana Hacker, a resident of the Dallas area. "The cemetery does not mind because they are biodegradable."

Doritos were first introduced in Southern California in 1964 and nationally in 1966, said Frito-Lay spokeswoman Aurora Gonzalez.

West, a marketing executive for the Frito-Lay, as eager to produce a salty snack chip after sampling a crunchy, "tortilla-type chip" at the roadside stand while on vacation in Southern California in the early 1960s, Hacker said.

"The company didn't really like the idea, but Dad managed to direct some (research and development) money into the project," Hacker said.

The rest is crunchy, tangy history.

Doritos is the second-best selling chip of Frito-Lay's brands, behind Lay's potato chips, nationally and internationally.

The Nacho Cheese flavor is the most popular Doritos flavor, Gonzalez said.

Global sales of Doritos were about $5 billion in 2010, Gonzalez said.

West retired from Frito-Lay in 1971.

Hacker said her father's favorite flavors were Cool Ranch and Toasted Corn Chips.

"I always had them on my shopping list for him, right up to the end," she said.

(Edited by Karen Brooks and Greg McCune)

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