SapientNitro to Host First Idea Engineer Exchange (iEX) Conference

SapientNitro to Host First Idea Engineer Exchange (iEX) Conference

Sapient (NASDAQ: SAPE)

Who:		SapientNitro, part of Sapient (NASDAQ: SAPE) and one of the world’s largest integrated marketing and technology services firms, will bring together 200 thought leaders and visionaries from leading companies and global brands.
What:		SapientNitro’s first global client summit, Idea Engineer Exchange (iEX), will be an illuminating and immersive exploration in Digital Earth, a term describing the ways in which the evolution of digital technology is impacting every facet of daily life. This exclusive event will uncover:
		-- How Digital Earth has changed the way humans go about being human
		-- How companies are using it to reinforce their brand promise, create richer experiences, and forge deeper relationships with their customers
		-- How its power and reach have provided a virtual pulpit for those seeking to inspire societal, environmental and, in some cases, behavioral change
Guest speakers include:
		-- Malcolm Gladwell, visionary and bestselling author of Outliers, The Tipping Point and Blink
		-- Frank Rose, author of The Art of Immersion and contributing editor at Wired
		-- Duncan Watts, principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group
		-- From SapientNitro:
		-- Alan Herrick, President & CEO, Sapient
		-- Bill Kanarick, CMO, Sapient
		-- Gaston Legorburu, Worldwide Chief Creative Officer
		-- Chris Davey, World Head of Commerce and Innovation
		** The complete agenda is available here**
When:		October 11 – 12, 2011
Where:		This event will take place in NYC at the spectacular IAC Headquarters building, home to the world’s largest video wall. (550 W. 18th St. New York, NY)

Sapient
David LaBar, 646-478-9846
dlabar@sapient.com