Jemstep`s Free Online Investment Guidance Service Helps Anyone Invest With Confidence

Mon Oct 17, 2011 10:00am EDT

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Jemstep’s Free Online Investment Guidance Service Helps Anyone Invest With Confidence

Now Out of Beta, Patented Technology Offers Custom Advice Usually Available Only to Wealthy Investors

Jemstep today announced the public release of its new free online investment guidance and management service, designed to give individual investors more control over their financial future.

“Many people are overwhelmed and intimidated by the complexity of investing,” said Jemstep founder and CEO Michael Blumenthal. “Many have been burned by a broker’s recommendations or a ‘hot tip.’ Many just don’t know whom they can trust. Jemstep is for them.”

Three years in development, the company’s patented investment evaluation technology analyzes more than 20,000 mutual funds and exchange-traded funds (ETFs), to identify the best investment options based on each investor’s unique goals and preferences. Data-driven, unbiased and transparent, Jemstep’s recommendations enable investors to decide what to buy, what to sell and what to keep.

“Jemstep’s online investment guidance is highly personalized, completely objective and actionable,” said Blumenthal. “Our recommendations are based on the investor’s financial goals and situation. And they’re explained in clear, straightforward terms that anyone can understand.

“Jemstep answers the question ‘What are the best investment options for me, given my goal and circumstances, and how do they compare to what I currently own?’” said Blumenthal. “And by linking your investment accounts to Jemstep, you can track all your holdings in one secure location. Jemstep will help you manage and optimize your portfolio over time.”

Blumenthal founded Jemstep in 2008, bringing to the company years of experience as a stockbroker, entrepreneur and corporate executive. But it was his experience as an investor that shaped his vision for Jemstep: comprehensive, objective, personalized investment guidance available to everyone.

“In its breadth and depth, the investment guidance offered by Jemstep has traditionally been available only to high net worth investors,” Blumenthal noted. “And recommendations from brokers are often biased toward investment products in which they have a proprietary interest.”

In anticipation of today’s launch, Jemstep added to its initial angel funding with a Series A round of $6 million from new investors, bringing its total funding to $10 million.

“We have an ambitious product roadmap, but one mission: helping individual investors put their hard-earned dollars to work achieve their financial goals,” said Blumenthal.

Two recent additions to Jemstep’s advisory board bring unique experience and expertise in support of the company’s plans. Professor Terrance Odean, the Rudd Family Foundation Professor of Finance at the Haas School of Business at the University of California, Berkeley, is a leader in the field of behavioral finance, and has written widely on the psychology and behavior of individual investors. Dr. Jonathan Tiemann has taught finance at Harvard Business School and served as Chief Investment Strategist for Barclays Global Investors with nearly $200 billion under management, and for the last decade has provided custom portfolio management services to individuals.

Investors can watch or visit to learn about the service and get started on the path to financial success.

About Jemstep

Jemstep Inc. is a free online investment guidance and management service that helps individual investors make better investment decisions and achieve their financial goals faster. Jemstep’s investment evaluations, based on patented technology and objective market data, are unbiased and transparent. Jemstep does not accept paid listings or sponsorships that influence its fund rankings in any way, nor does it factor subjective user reviews into the guidance it provides. A privately owned company with headquarters in Los Altos, California, in the heart of Silicon Valley, Jemstep is a registered investment advisor under the rules and regulations of the U.S. Securities and Exchange Commission. To learn more, please visit

Jemstep Inc.
Kate Finnerty, 646-428-0635