Lattice, Valens Semiconductor Announce New Reference Design for the Surveillance Camera Market

HILLSBORO, OR, Oct 28 (MARKET WIRE) --
Lattice Semiconductor Corporation (NASDAQ: LSCC) and Valens Semiconductor
today announced a new and comprehensive HDBaseT(TM) camera reference
design solution. The HDBaseT reference design is targeted at the
surveillance market. Up to two cameras can be supported with the output
being a HDBaseT CAT5 cable containing both uncompressed video streams.
The HDBaseT reference design is powered from the power over Ethernet
(POE) CAT5 cable. By offering the surveillance market a solution that
does not require compression at the camera or a local power supply,
Lattice and Valens are driving down the cost of megapixel security
cameras.

The HDBaseT camera reference design solution can accept multiple 1080p
sensor cameras and transmit uncompressed high definition video over a
single 150 meter CAT5e cable to the DVR, as well as power and various
controls. As opposed to IP cameras, this camera is simpler, less
expensive and provides an excellent image quality with zero latency. It
facilitates the implementation of enhanced video analytics in the DVR
with best monitoring quality in real time. This architecture simplifies
installation and does not require any special configuration or
maintenance, and therefore is ideal for analog and PTZ camera replacement
or upgrade.

Valens' HDBaseT chipset enables long-reach wired connectivity of
uncompressed HD content via a standard single LAN cable. In addition to
the security surveillance market, the capability to transmit uncompressed
video also adds value in the consumer electronics and professional AV
markets. In fact, Valens' HDBaseT chipset delivers significant value to
the entire home entertainment ecosystem, as it can transmit HDMI audio
video content in an uncompressed format too.

The low power, low cost, mid-range LatticeECP3(TM) FPGA device is perfect
for multiplexing the video streams and formatting the data to the Valens
HDBaseT Tx driver. The LatticeECP3 device has the necessary memory
blocks, FPGA logic, SERDES and configurable I/O to implement a variety of
applications. The LatticeECP3 device provides manufacturers the
flexibility to adapt and format their interfaces to leverage the Valens
HDBaseT bandwidth capability.

"We are excited to work with Valens Semiconductor and to offer customers
a cost effective, compelling technology," said Ted Marena, Director of
Business Development. "We look forward to supporting end customers in the
security and surveillance space as well as the consumer electronics
market."

"We are delighted to collaborate with Lattice and together offer another
unrivaled HDBaseT-based architecture that offers an easy to install and
simple to use solution for the surveillance market," said Eli Ofek, VP
Products at Valens Semiconductor, "We are confident that this
collaboration will define the next generation of standard cameras for the
surveillance industry."

Pricing and Availability
For details on obtaining the HDBaseT camera
reference design, please email Info@Valens-semi.com

About Valens Semiconductor
Valens provides semiconductor products for
the distribution of uncompressed high-definition (HD) multimedia content.
The company's HDBaseT technology enables long-reach connectivity of
devices over a single 100m/328ft standard CAT5e/6 LAN cable and is fast
becoming the new, global standard for advanced digital media
distribution. Valens is a founding member of the HDBaseT Alliance, formed
by leading CE companies to define a new industry standard for advanced
digital media distribution. Founded in 2006, Valens is a private company
with offices in Israel, Japan, Hong-Kong, USA and local representatives
in Korea, Taiwan and China.

About HDBaseT
Valens chipsets are compliant with the HDBaseT standard.
Incorporated on June 14, 2010, the HDBaseT Alliance was formed by LG
Electronics, Samsung Electronics, Sony Pictures Entertainment and Valens
Semiconductor to promote and commercialize HDBaseT technology. HDBaseT
enables a single LAN cable to replace multiple cables and connectors in
the home entertainment and business environment. HDBaseT is optimized for
video applications and can connect all entertainment devices in a setting
by providing the 5Play convergence of uncompressed full HD/3D digital
video, audio, 100BaseT Ethernet, power over cable and various control
signals.

Media Contact: Micha Risling, Valens' VP Marketing and Business
Development- micha.risling@valens-semi.com

About Lattice Semiconductor
Lattice is the source for innovative FPGA,
PLD and programmable Power Management solutions. For more information,
visit www.latticesemi.com.
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Lattice Semiconductor Corporation, Lattice (& design), L (& design),
LatticeECP3 and specific product designations are either registered
trademarks or trademarks of Lattice Semiconductor Corporation or its
subsidiaries in the United States and/or other countries.

GENERAL NOTICE: Other product names used in this publication are for
identification purposes only and may be trademarks of their respective
holders.

EDITORIAL/READER CONTACT:
Brian Kiernan
Corporate Communications Manager
Lattice Semiconductor Corporation
503-268-8739 voice
503-268-8688 fax
brian.kiernan@latticesemi.com

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