Angry Birds tops 500 million downloads

HELSINKI Wed Nov 2, 2011 10:10am EDT

A visitor uses a slingshot to shoot an Angry Bird plush toy at a real life Angry Birds outdoor game in a theme park at Changsha, Hunan province September 1, 2011.  REUTERS/China Daily

A visitor uses a slingshot to shoot an Angry Bird plush toy at a real life Angry Birds outdoor game in a theme park at Changsha, Hunan province September 1, 2011.

Credit: Reuters/China Daily

Related Topics

HELSINKI (Reuters) - Mobile gaming firm Rovio said on Wednesday its hit game Angry Birds had reached a record 500 million downloads in less than two years since its launch.

"It's more than any game ever before," Rovio's marketing chief Peter Vesterbacka told a conference in Helsinki.

Unlike most mobile-game crazes, Angry Birds -- in which players use a slingshot to attack pigs who steal the birds' eggs -- has stayed at the top of the charts since it was launched for Apple's iPhone on Dec 11, 2009.

Vesterbacka said the company's next aim was to reach one billion fans globally, on devices including mobile phones and computers.

The gaming company is expanding the brand across traditional merchandising, to items such as toys and baby products, and is taking the birds to the big screen with film studios.

Earlier this year, Rovio raised $42 million from venture capital firms in an investment co-led by Accel Partners, which previously backed Facebook and Baidu, and Skype founder Niklas Zennstroem's venture capital firm Atomico Ventures.

Rovio was founded in 2003 after three students including Niklas Hed -- CEO Mikael Hed's cousin and now Rovio's COO -- won a game-development competition sponsored by Nokia Oyj and Hewlett-Packard CO. It changed its name from Relude in 2005.

(Reporting By Tarmo Virki; Editing by Helen Massy-Beresford)

FILED UNDER:
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (2)
mxcx wrote:
Sorry Rovio but you cant count free downloaded trial versions. No one had any free trials of Zelda, and if they did, Nintendo would not have counted them.

Nov 02, 2011 2:36pm EDT  --  Report as abuse
unyonface wrote:
This is a mobile game, not a video game. Just because it was downloaded over 500 million times doesn’t mean much. Try Call of Duty Modern Warfare and any other war games that are sold on PC and consoles and see how popular and how much more money they generate compared to Angry Birds…..

Nov 03, 2011 7:37pm EDT  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.