Meb Keflezighi Achieves New Personal Best at 2011 ING New York City Marathon Wearing SKECHERS GOrun Racing Footwear

Meb Keflezighi Achieves New Personal Best at 2011 ING New York City Marathon Wearing SKECHERS GOrun Racing Footwear

SKECHERS USA, Inc. (NYSE:SKX) announced that elite runner and Olympic silver medalist Meb Keflezighi achieved a new personal best time of 2:09:13 and was the fastest American at the 2011 ING New York City Marathon today. Wearing SKECHERS GOrun racing footwear, Meb surpassed his 2009 New York Marathon winning time of 2:09:15.

"It felt amazing to beat my previous personal best and 2009 winning time. It was an extremely challenging race with very fast and intense competition, and I am pleased with my achievement," began Keflezighi, who at 36, was the fastest American on the course and came in 6th place overall. "I felt strong going into it, training at high altitudes in my SKECHERS GOrun racing shoes, which definitely made a positive impact on my running. I've been a heel strike runner my entire life, but SKECHERS’ mid-foot strike technology has helped me adjust my stride to be more efficient.”

SKECHERS GOrun is an innovative new minimalistic lightweight running line featuring revolutionary mid-foot strike technology and GOimpulse sensors for enhanced sensory feedback. Meb has provided SKECHERS with expert insight by testing and consulting on the design of SKECHERS GOrun as well as other high-performance product currently in development.

“We congratulate Meb on an exceptional performance in New York today. It’s thrilling to see a world-class athlete like Meb improving his race wearing SKECHERS performance footwear," said SKECHERS president Michael Greenberg. "With the launch of SKECHERS GOrun this month, runners of all levels located around the United States can now train and compete in our new minimalistic, extremely flexible, responsive, lightweight footwear."

The launch will be backed by an extensive multimedia campaign including television, print, outdoor, online, in-store, as well as a 2012 Super Bowl campaign. Meb will also compete in the Olympic Trials wearing SKECHERS GOrun.

ABOUT SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "will be," "will continue," "will result," "could," "may," "might," or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS’ Form 10-K for the year ended December 31, 2010 and its Form 10-Q for the quarter ended June 30, 2011. The risks included here are not exhaustive. SKECHERS operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326