Research and Markets: Agile Decision Making: Improving Business Results with Analytics

Wed Nov 9, 2011 10:02am EST

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Research and Markets: Agile Decision Making: Improving Business Results with Analytics

Research and Markets ( has announced the addition of the "Agile Decision Making: Improving Business Results with Analytics" report to their offering.

TM Forum's Quick Insights reports take the communication industry's hottest topics and offer preliminary research and analysis, often including interviews with senior executives and ideas from corresponding executive roundtables events. Written by renowned industry journalists and analysts the reports ask the questions we all want to know of opinion-leading senior executives.

How can service providers deal with increasing complexity while trying to boost customer loyalty, speed innovation and reduce costs?

Although decision support tools such as analytics and business intelligence in general offer the raw promise of breakthrough results, these outcomes have been difficult to come by. Service providers have struggled with problematic data sources, incomplete tools, and skepticism on the part of the business community.

While service providers may not be as successful as they would like in their analytics deployments, many have already learned some valuable lessons and have an appreciation for where things can go wrong. As a result, we have come to some important conclusions. These recognize that no one is starting from scratch; most organizations have spent years, if not decades, building large data stores and analytical tool sets, deriving benefit and learning lessons. None of that is likely to change overnight.

This Quick Insights report makes the following observsations:

  • Understand the big picture
  • Pick your places
  • Mix in some small, fast deployments
  • Consider a continuous improvement strategy
  • Manage data as a corporate asset, but recognize that comprehensive data integration is a long-term project
  • Take advantage of existing frameworks and programs
  • Involve your vendors early and often
  • Invest in your people

Key Topics Covered:

  • Executive summary
  • Assessing the promise and challenges of analytics
  • Addressing the problem
  • Conclusions and recommendations

Companies Mentioned:

  • TM Forum
  • Subex

For more information visit

Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

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