Will Top Retailers' Web and Mobile Sites Perform Well for Users on Cyber Monday?

* Reuters is not responsible for the content in this press release.

Thu Nov 17, 2011 8:57am EST

DETROIT, Nov. 17, 2011 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR),
the technology performance company, today introduced the Compuware Performance
Index, which provides a real-world view into how top U.S. retailers' web and
mobile sites are performing and highlights how satisfied users may be with their
online experience this holiday season. Compuware will announce which retailers
performed best during the peak online shopping period of November 25 -- 28 and
why.

Cyber Monday 2011 is on target to be the single highest online shopping day in
history. Retailers must be prepared for the challenges related to surging
demand, particularly maintaining superior user experience and application
response time. According to Forrester Research, online shoppers expect pages to
load in less than two seconds, and 40 percent of shoppers will abandon a site if
pages take more than three seconds to load.

"Last year online shoppers spent $1 billion on Cyber Monday in what was then the
largest online purchase day in history," explained John Van Siclen, Senior Vice
President and General Manager of Compuware's Application Performance Management
(APM) Business Unit. "This is a time when milliseconds of delay can make the
difference between a customer completing a transaction or abandoning the site to
shop elsewhere. In short, web and mobile performance are critical business
issues."

Compuware will use a combination of its Gomez Last Mile and dynaTrace technology
to gain real-world insight into web and mobile performance. The Last Mile
measures performance using 150,000 computers on real users' desktops and mobile
devices at the "edge of the Internet," behind local ISPs, third-party and cloud
providers, and mobile carriers. Compuware will use dynaTrace's unique ability to
trace, capture and analyze all transactions from the user click, across all
tiers, to the database and back, to determine why some retailers performed well
and others did not.

The Compuware Performance Index is comprised of the following:

  --  Performance Satisfaction Index -- measures how satisfied users are with
      web and mobile site performance using the Apdex methodology to estimate
      user satisfaction with performance
  --  Mobile Performance Pulse -- measures how top U.S. retailers' mobile
      sites are performing compared to a typical non-peak period
  --  Website Performance Pulse -- measures how top U.S. retailers' websites
      are performing compared to a typical non-peak period


Compuware is used by more online retailers than any other web monitoring
solution, and many of the world's most recognized eCommerce firms drive billions
of dollars in revenue through applications that are monitored and optimized by
its Gomez and dynaTrace APM product lines. Based on its depth of experience,
Compuware has outlined the major performance challenges that online retailers
must be prepared to meet on Cyber Monday and throughout the 2011 holiday
shopping season:

Scale or fail

Websites must scale to meet demand and remain stable under load. Insight into
performance must be in real time, and organizations must be able to identify
issues immediately to resolve them before sales are lost. According to Forrester
Research, online shoppers expect pages to load in less than two seconds, and 40
percent of them will abandon a site if pages take more than three seconds to
render. This means that even a slight disruption or slowdown can translate into
millions of dollars in lost revenue.

Understand each customer

It is no longer enough to monitor application performance; today's online
retailers must be able to view and understand the user experience from the
user's perspective. Without this insight it is impossible to ensure that
customers are having smooth shopping experiences from browsing to final check
out and delivery of products.

Organizations must have the ability to understand and manage actual user
experience from a browser-click, through the web- and application-tiers, to the
database, and back--for all users, all transactions 24x7. After all, if the
customer is king, a system that ignores the customer's experience is ignoring a
critical need.

Application performance matters

Retail sites are more intricate than ever before. Customer- and partner-facing
applications are exploding, applications are becoming increasingly complex,
infrastructures are being virtualized and endpoint diversity, including smart
phones and tablets, is growing. Online retailers must have continuous insight
into third-party services and business transactions; they need more than just
uptime stats and page views from which to make informed decisions.

Business owners need to know if all application components are meeting service
level targets for each customer, how performance is affecting revenue, and how
marketing campaigns are affecting usage. They should have a transaction-centric
approach with precision visibility down to code-level of each business-critical
transaction in order to spot the true root-cause of issues and resolve them
immediately. After all, it only takes one application failure to destroy overall
performance.

If something can go wrong, it will

Regardless of how well prepared online retailers think they are, the fact is
that stuff happens. Application errors, database performance, incomplete
transactions, slowness in third-party services, bottlenecks in garbage
collection, slow memory leaks, javascript errors -- and many more issues -- all
stand ready to disrupt 2011 holiday sales. The only true defense against these
threats is a good offense. Organizations must monitor all transactions in real
time, end-to-end, from user click, across all tiers, to the database of record
and back. Exact, "deep atomic level" detail, with the ability to identify the
root-cause of issues immediately, is the only way to truly be prepared.

About dynaTrace software

dynaTrace, a division of Compuware, is the leader in a new generation of
application performance management (APM). With its patented PurePath Technology,
the company offers the only continuous APM system on the market, transforming
how applications are monitored, managed and optimized. Hundreds of companies
including Zappos, Hiscox, Macy's, BBVA, BonTon, Saint Gobain, Sentry and Thomson
Reuters rely on dynaTrace to drive better business results by optimizing
performance, accelerating release cycles, reducing application management costs,
and bringing business and IT closer together. Visit dynaTrace online at
http://www.dynatrace.com.

The Gomez platform is the industry's leading solution for optimizing the
performance of web, non-web, mobile, streaming and cloud applications. Driven by
end-user experience, Gomez provides a unified view across the entire application
delivery chain, from a user's browser or mobile device, across the Internet or a
corporate WAN, in the cloud, to inside the data center, eliminating blind spots
from the First Mile to the Last Mile.

Compuware Corporation

Compuware Corporation, the technology performance company, provides software,
experts and best practices to ensure technology works well and delivers value.
Compuware solutions make the world's most important technologies perform at
their best for leading organizations worldwide, including 46 of the top 50
Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn
more at: http://www.compuware.com.

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CONTACT: Press Contact
         Brenda Menard, Compuware Corporation
         Brenda.Menard@compuware.com, 781-698-2393

         Lisa Robinson Schoeller, dynaTrace software,
         A Division of Compuware
         lisa.schoeller@dynatrace.com, 781-768-4907

         For Sales and Marketing Information
         Compuware Corporation, One Campus Martius,
         Detroit, MI 48226
         800-521-9353
         http://www.compuware.com
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