Apple beats Android in British market in October

Related Topics

Mon Nov 28, 2011 12:05pm EST

(Reuters) - The long-awaited iPhone 4S launch helped Apple Inc (AAPL.O) take top spot in the British smartphone market in October, overtaking phones using Google Inc's (GOOG.O) Android platform, data from research firm Kantar Worldpanel ComTech showed on Monday.

"Apple took a whopping 42.8 percent share of all smartphone sales, giving it a significant lead over Android -- a feat many thought was impossible," Dominic Sunnebo, global consumer insight director at the firm, said in a statement.

"With nearly a year and a half between iPhone launches there has been huge pent-up demand for a new Apple device," he said.

In October Google's Android had 35 percent of the British smartphone market, often seen as the indicator for the rest of Europe.

For the 12 weeks to end-October Android was still ahead of Apple, while Research In Motion Ltd (RIM.TO) held on to its 20 percent share. Nokia Oyj (NOK1V.HE) had 4 percent and Microsoft Corp's (MSFT.O) Windows Phone platform 1 percent share.

Nokia started to sell its first Windows Phone in Britain in mid November.
Tech

Related Quotes and News

Company
Price
Related News
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (1)
FanOfNone wrote:
With a population of only 62 million those numbers aren’t really that significant. Also it just goes to show the Apple’s advertizing blitz marketing works in other countries as well. Here in the US we are inundated by Apple ads, and it gets pretty sickening – so much so I stopped watching television.

Nov 28, 2011 12:33pm EST  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.
See All Comments »