UPDATE 1-HTC sales fall 30 pct in a month

Tue Dec 6, 2011 4:20am EST

TAIPEI Dec 6 (Reuters) - Sales of Taiwanese smartphone maker HTC Corp dropped 30 percent in November from a month before as the world's No.4 smartphone brand struggled to compete against bigger rivals Apple and Samsung Electronics.

HTC said on Tuesday consolidated sales for November fell to T$30.94 billion ($1.03 billion) from T$38.48 billion a year ago and T$44.11 billion in October 2011.

"It shows how volatile the mobile device market is," said John Strand, founder of Danish mobile industry consultancy Strand Consult.

Since Apple entered the smartphone market with its iPhone in 2007, old market leaders Nokia and Research In Motion have quickly lost ground. RIM warned last week on its sales and profits.

"Apple fans want the new iPhone model. HTC customers do not have the same desire for the next HTC phone. They need to reinvent themselves. It is difficult for consumers to see what they get if they buy a new HTC phone," Strand said.

HTC warned on Nov. 23 its revenues would not grow in the fourth quarter, shocking a market used to double- and even triple-digit percentage growth rates.

Shares in the Taiwanese company more than trebled in the 14 months to April, while sales grew four-fold in a year and a half, as consumers snapped up its innovative phones with their distinctive large clock numerals.

But the stock has slumped 62 percent over the past six months. It closed up 2.1 percent at T$458 before the sales figures were published.

HTC had 10.8 percent smartphone market share in the third quarter, according to research firm IDC, behind Samsung, Apple and Nokia.

In addition to falling sales HTC is battling legal challenges in its key markets in the United States and Germany.

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Comments (3)
Gall0wz wrote:
That’s what happens when your support is garbage. They delayed delayed delayed GB got released and it was still bugged. Now they go back on their word about allowing unlocked bootloaders but released rezound locked down. Verizon says unblocked devices harm the integrity of their network but they are allowing the nexus so we know that’s b.s. I love my rezound but I don’t expect ICS to be released on time and I’m pissed about their lying about the bootloader.

Dec 06, 2011 5:05am EST  --  Report as abuse
FSC wrote:
Lumia 800 and Helenius..so SWEET..=)

Dec 06, 2011 7:53am EST  --  Report as abuse
FSC wrote:
“Apple fans want the new iPhone model”

Why.. arent they happy with 4H batterytime, antennagate, yellow pissed tint like iMacks, why..?=)

Dec 06, 2011 8:12am EST  --  Report as abuse
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