Mia Farrow, Russell Simmons Urge Lowe's Boycott After Muslim Ad Drama

Mon Dec 12, 2011 3:48pm EST

Pressure from a conservative evangelical group led Lowe's home improvement store chain to pull its ads from the TLC reality show "All-American Muslim," but now the company is facing calls from celebrities and politicians to boycott Lowe's.

Mia Farrow and Russell Simmons have called for a boycott of Lowe's on Twitter, with Simmons promising to "sic every civil rights agency on (Lowe's) until they straighten this out." He is also urging his Twitter followers to sign a petition -- which, as of 3:25 ET Monday, had 9,660 of the 10,000 signatures the creators of the petition are hoping for -- to urge other companies to advertise during "All-American Muslim."

Meanwhile, California state Sen. Ted Lieu called the Lowe's ad pull "stunning bigotry."

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Lieu posted on his website a copy of a letter he wrote to Lowe's CEO Robert Niblock, calling for the company to apologize for its ad pull or face possible "legislative remedies."

"Lowe's action is bigoted, shameful, and un-American," Lieu wrote. "I call on Lowe's to rescind its action and apologize to Americans who are Muslim. If Lowe's continues its religious bigotry, I will encourage boycotts of Lowe's and look into legislative remedies."

Lowe's, which yanked its advertisements from the TLC series after pressure from the Florida Family Association, didn't respond to a request from TheWrap for comment, but did issue an apology of sorts. The company seems to be expressing contrition that pulling ads made people angry, and not necessarily for actually pulling the ads.

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"As you know, the TLC program 'All-American Muslim' has become a lightning rod for people to voice complaints from a variety of perspectives – political, social and otherwise,” Lowe's said in a statement to EW.com. "Following this development, dozens of companies removed their advertising from the program beginning in late November. Lowe’s made the decision to discontinue our advertising on Dec. 5. As we shared yesterday, we have a strong commitment to diversity and inclusion, and we’re proud of that longstanding commitment. If we have made anyone question that commitment, we apologize.”

"All-American Muslim" is a reality series that premiered in November and revolves around the lives of five Muslim families in Dearborn, a suburb of Detroit.

The Florida Family Association urged companies to boycott the show, charging the series is "propaganda clearly designed to counter legitimate and present-day concerns about many Muslims … clearly this program is attempting to manipulate Americans into ignoring the threat of jihad and to influence them to believe that being concerned about the jihad threat would somehow victimize these nice people in this show."

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Comments (2)
Whitt34 wrote:
Thanks to Senator Ted Lieu, Russell Simmons and Mia Farrow for stepping up and addressing this situation. Sure Lowe’s has a right to place ads – or not – but when pulling them because some misguided purported Christians want to make some groundless and unreasonable statement, is an outrage. Even if there was some hidden agenda in  ”All-American Muslim,” – and there is not – I hardly think one television program would cause this country to change the Constitution of the United States or to change our religion and become “The United States of Islam.“ No matter what an individual’s religion might be – Christian, Islamic, Jewish or Catholic – We all worship the same God, whether we call Him, God Almighty or Allah. And based on how we live our lives we are all going to one of two places when we take our last breath. And the powers that be at Lowe’s will probably be going as Low(e) as you can go – right along side of David Caton, the Executive Director of the Florida Family Association who circulated the petition which caused Lowe‘s to pull their ads – and every other so-called Christian bigot. If Lowe’s CEO Robert A. Niblock doesn’t make right what this company has done wrong, I certainly will not be a customer of theirs again – EVER! And I know my refusal to do business with Lowe’s will not make a difference to them – but it does to me. Oh…by the way – I am Caucasian, born in the U.S.A. – and I am an “All-American Christian.”

Dec 12, 2011 6:05pm EST  --  Report as abuse
Jen06 wrote:
Funny how there was no problem when libs boycotted the Glenn Beck show on Fox. There was a website dedicated to listing the companies that advertised on Beck along with contact information for each. There was also a “success” list.
Isn’t it up to a business yo decide where to put their advertising dollars? Imagine – trying to FORCE a business to advertise in any particular place. Sounds a little…un-American to me.

Dec 13, 2011 12:24am EST  --  Report as abuse
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