Take off that tie to save energy, Chilean men told

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SANTIAGO | Wed Dec 14, 2011 3:10pm EST

SANTIAGO (Reuters) - Chile's government wants men in the South American country to take off their ties to help fight global warming, hoping the campaign will save on air conditioning as summer starts in the southern hemisphere.

"Let's all take our ties off this summer to save energy," Economy Minister Pablo Longueira says in television spots airing around the country.

In the commercial, he undoes the knot of his pink and white tie and whips it off with gusto, unbuttoning the top of his shirt and smiling. A tie-less energy minister and other senior government officials also appear in the TV spot.

Mornings and evenings are still cool in Chile's capital Santiago but the midday sun has already become quite strong and will remain so until fall begins in March.

While many men welcome the idea of a tie-less summer, others are put off, saying that serious people need to dress the part.

"There are things that really go along with being formal and well-structured," said Santiago resident Gonzalo Castro. "The president can't go around without a tie. Nor should a government minister, an engineer, a doctor or a journalist."

(Reporting By Hugh Bronstein and Esteban Medel)

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Comments (2)
Convention vs pragmatism.
Many styles in the west have come and gone due to efficiency,convenience or whims. So, its not surprising the style in Chile is adapting to the local circumstances.
This evolution to the local circumstances is what makes the different cultures and makes the world beautiful, heterogeneous not homogeneous.
If Chilean people have the spines to pull this off, of course for legitimate reasons, will show that they, as a nation, are a player in the international scene.In other words, they can set their own standards. Even better if they can make it fashionable yet formal.
Personally, ties do tend to be annoying in hot weather.Someone should research how much the temp feels like with or without a tie.
(PS. Iran already does this, but for ideological reasons.)

Dec 14, 2011 3:55pm EST  --  Report as abuse
Bobo_9 wrote:
Ties — what a really stupid idea. Ucomfortable & pointless. Women can expose as much of their necks & chests as they want, but guys somehow got conned into thinking tying a piece of cloth tightly around their necks in 90 degree temps make them look handsome or something. Thank goodness most companies have relaxed that requirement . . . I wear a tie to weddings & funerals, maybe to a New Years Eve party, but that’s about it.

Dec 15, 2011 8:30am EST  --  Report as abuse
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