Shazam Launches New Shazam-Enabled Adverts in Australia with Cornetto and Pepsi

Shazam Launches New Shazam-Enabled Adverts in Australia with Cornetto and Pepsi

Leading mobile discover Shazam App enables people to tag new commercials for exclusive information and downloads

Shazam®, the world’s leading mobile discovery company, today announced it is working with leading consumer brands Cornetto® and Pepsi® and specialist Big Mobile Group to integrate its Shazam for TV™ service into new television campaigns launched in Australia.

When people use Shazam with the Pepsi commercial, they can enter to win a "brocation" with their friends worth AUD$ 30,000 (Graphic: Business Wire)

“Our new campaigns with Cornetto and Pepsi mark an exciting opportunity for Shazam’s international expansion of our Shazam for TV service,” said Evan Krauss, Shazam’s EVP Advertising. “For years, people in 200 countries have been using Shazam to tag shows and adverts for the music in them. Now, they can tag the show or ad to conveniently access information about the product, shop or get exclusive downloads.”

The Cornetto Campaign - When people use Shazam while watching the Cornetto commercial, they will be taken to a mobile microsite where they can design an electronic message for the Cornetto bear to give to their friends and family.

The PepsiMax Campaign - The Pepsi commercial gives people the chance to download the PepsiMax App and the opportunity to win a AUD$30,000 “brocation” with friends.

With more than 165 million people using the service, Shazam is quickly becoming an integral part of the marketing mix for brands around the globe. Shazam for TV launched in Australia with the Smirnoff campaign featuring Pharrell Williams. Worldwide, companies like Burberry, Twentieth Century Fox and Honda have teamed up with Shazam to give people a fun and engaging way to interact with their commercials. When people Shazam an ad, they have access to additional information, special offers and even exclusive downloads.

According to a US survey, 86% of smartphone owners are engaged with their phones while watching TV. Early results from other Shazam-enabled campaigns prove that people are using their phones to engage with the ads:

• Shazamable ads drive traffic! In one ad campaign, Shazam drove 20% more traffic to the mobile microsite than the brand’s website received from all sources
• Shazamable ads drive engagement! Once people tag a Shazamable ad, on average, more than 65% of them go on to further engage with the brand to shop, download content or get additional information

Additionally, Shazam integrates social media allowing people to share their tags on Twitter or use the Shazam Friends feature to post their discoveries to their Facebook friends and see a real-time feed of what their friends are watching.

About Shazam

Shazam is the world’s leading mobile discovery company, enabling people to experience and share content across mobile devices and the Internet. With more than 165 million people using the service in 200 countries, Shazam has created a new way to learn about music, TV and brands and share finds with friends.

For consumers who don't yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, The Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.

For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews or follow us on Facebook.

For daily music updates follow the Shazam Blog www.shazamers.com and @Shazam

The Shazam name and symbol are trademarks of Shazam Entertainment Limited.

About Big Mobile

Big Mobile is a leading international, multi award winning and independent, full service Mobile Company with benchmark end to end Mobile media, creative, and development services.

The company has operations in Sydney, Melbourne, Los Angeles, London, Auckland, and Jakarta, and combines starteucn partnerships with Publishers such as MSN, Yahoo!,News Digital Media, and Operators like Vodafone, SingTel Optus, and XL Axiata, to create large scale Mobile solutions.

For further information about Big Mobile Group visit www.bigmobile.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50110899&lang=en

Shazam
Rica Squires
+44-208-742-6848
PR@shazamteam.com