BMW tops Mercedes for U.S. luxury car sales crown

Thu Jan 5, 2012 3:57pm EST

The new BMW 328i is pictured during the world premiere of the company's new 3 series in Munich October 14, 2011.   REUTERS/Michaela Rehle

The new BMW 328i is pictured during the world premiere of the company's new 3 series in Munich October 14, 2011.

Credit: Reuters/Michaela Rehle

(Reuters) - BMW (BMWG.DE) grabbed the top spot in the U.S. luxury auto market in 2011, edging out Daimler AG's (DAIGn.DE) Mercedes-Benz brand, as both German automakers took advantage of inventory problems for Toyota Motor Corp's (7203.T) Lexus lineup, according to company figures issued on Thursday.

The BMW brand sold 247,907 vehicles in 2011, up 13 percent from the previous year. Mercedes-Benz brand sold 245,231 vehicles, also up 13 percent.

BMW's surge ended the streak of 11 years for Lexus as the top-selling luxury brand in the U.S. market. Lexus was third in 2011, selling 198,552 vehicles, a drop of 13 percent. Toyota and Lexus sales suffered from the effects of last March's earthquake and tsunami in Japan.

Toyota officials projected on Wednesday that Lexus' 2012 U.S. sales will increase by more than 20 percent.

Edmunds.com said this week that BMW increased consumer incentives by more than $200 per vehicle in December from a year earlier in an attempt to snatch the luxury sales title. Mercedes-Benz kept its incentives essentially flat, Edmunds said.

BMW and Mercedes-Benz both delayed releasing details of their December auto sales until Thursday. All other mass-market automakers in the U.S. market issued December and full-year results on Wednesday.

Including the Mini brand's five models, BMW's U.S. sales were 305,418 last year, up 15 percent from 2010.

Including Daimler's Sprinter commercial van and the subcompact Smart car, Mercedes-Benz USA sales were 254,460, up 17.5 percent from 2010.

General Motors Co (GM.N) has positioned Buick as a luxury brand and it was fourth in that category in 2011, with sales of 177,633, up 13 percent. GM's Cadillac was a laggard among luxury brands; it grew by only 3 percent to 152,389 vehicles sold, for fifth place.

Most luxury brands outpaced the U.S. auto market's 10 percent gain in 2011.

Honda's (7267.T) Acura brand also suffered from effects of the Japanese earthquake, and saw sales drop 8 percent to 123,299 vehicles.

In seventh place was Volkswagen AG's (VOWG_p.DE) Audi with sales of 117,561, up 16 percent. Nissan Motor Co's (7201.T) Infiniti, also impacted by the Japan earthquake, sold 98,461 vehicles, down 5 percent.

Ford Motor Co's (F.N) Lincoln sales were essentially flat at 85,643, for ninth place. Ford kept Lincoln as its only other brand in North America as it restructured in the past few years, and has pledged to refurbish the brand that several decades ago was the top luxury brand in America.

Rounding out the top ten in the U.S. luxury market last year was former Ford property Volvo, now owned by China's Geely Automobile Holdings Ltd (0175.HK). Volvo's U.S. sales in 2011 were 67,240 vehicles, up 25 percent.

(Reporting by Bernie Woodall in Detroit, editing by Matthew Lewis)

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Comments (9)
JoeDietz wrote:
They are the 1%… Occupy BMW!!!!!!

Jan 05, 2012 4:45pm EST  --  Report as abuse
beeswax wrote:
Gee, would not like to occupy the ultimate driving machine. I have for over 30 years.

Jan 05, 2012 8:44pm EST  --  Report as abuse
JAN2011TEST wrote:
Pay taxes like a 1% er Joe Dietz.

Jan 05, 2012 10:11pm EST  --  Report as abuse
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