NPR Hits the Road, Partners With Ford on In-Car App
Those expecting fewer major technology unveilings at this year’s Consumer Electronics Show may have not considered the utility of the car.
NPR and Ford announced a new partnership whereby NPR’s smartphone app will be a feature with Ford’s Internet-enabled cars.
Users can use SYNC AppLink to listen to their choice programs and stations on the road whenever they want, and create playlists accessible with the sound of your voice.
“NPR has been a trusted companion to drivers for more than 40 years, and we are thrilled to be the first major news organization to release our own in-car app,” NPR President and CEO Gary Knell said. “We are helping to usher in a new era of radio listening by offering today’s and tomorrow’s listeners another way to connect with great news, public affairs and music content from NPR and hundreds of public radio stations.”
As the Internet comes to the car, many expect more podcasts and audio programming will follow. This is the first dedicated news app for SYNC AppLink that Ford has launched at this year’s CES, but there may be more on the way.
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Among the features NPR's digital audience of 19 millions users can now access are local news from any NPR member stations and the ability to sort through every program 24 hours a day and program radio presets.Related Articles: Mitt Romney on PBS: 'Big Bird is Going to Have Advertisements' CEO Gary Knell: 'We Must Depoliticize National Public Radio'
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