Clarity Unveils New Fortissimo(TM) Voice-Activated Speakerphone at CES
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LAS VEGAS, NV, Jan 10 (MARKET WIRE) --
Clarity, a division of Plantronics (NYSE: PLT) that creates smart
communication solutions for seniors and others with health challenges,
today at the 2012 Consumer Electronics Show (CES) debuted Fortissimo(TM),
a revolutionary speakerphone with voice-activation and hands-free use
designed specifically for the 19 million Americans who have mobility
issues.
Fortissimo allows users to answer and operate it by speaking to the
device or through a remote pendant, ideal for people who are not able to
move easily or have use of their hands. Its talking caller ID and large
LCD touch screen helps users identify incoming callers from a distance.
Once activated, not only does the high-fidelity speakerphone provide
crystal clear conversations, it is also equipped with Plantronics
Vocalyst(TM) voice service, which allows users to post on Facebook and
Twitter, email, listen to news feeds and check the weather simply by
speaking commands to Fortissimo.
"We created Fortissimo because we saw millions of Americans who needed a
better way to communicate with their friends and family," said Carsten
Trads, president of Clarity. "Fortissimo is for people with mobility
issues -- whether that is difficulty walking or severe paralysis. And it
provides them with loud and clear conversations through an easy-to-use
device. But what makes Fortissimo revolutionary is that it is not just
about phone conversations. With Vocalyst, we are using innovative voice
command software to help our customers enjoy social media and stay
connected to friends and family through the same modern technologies the
rest of the world has embraced."
In developing Fortissimo, Clarity's research and design team worked
closely with the Shepherd Center, a hospital in Atlanta, Ga., devoted to
the medical treatment and rehabilitation for people with spinal cord
injuries. The company engineered Fortissimo to serve as the primary home
phone for the six million in the U.S. who have some form of paralysis as
a result of stroke, spinal cord injury or MS.
Fortissimo features multiple air and pillow switches, enabling users to
control every function by blowing gently on the connected air sensors or
touching the connected pillow with their arm, leg, head or shoulder.
With Bluetooth connectivity, Fortissimo can be operated using a wireless
headset. It includes an answering machine and Clarity offers the ability
to expand the Fortissimo with multiple handsets.
Additionally, the device includes ClarityLogic(TM), an innovative
customer service technology that allows customer service representatives
to remotely access the Fortissimo and make adjustments for the user.
Clarity representatives can adjust the volume, program the phonebook and
make upgrades -- all remotely.
"By 2030, there will be 70 million Americans age 65 and up and many will
face common age-related health challenges like hearing, vision and
mobility, making products like the Fortissimo in increasingly greater
demand," continued Trads. "For 40 years, Clarity has been devoted to
creating products for seniors and others with health challenges -- a
misunderstood and underserved market. The Fortissimo is our latest
innovation, and it is a product that will be a tremendous ally for
millions in need."
The Fortissimo will be officially available in Summer of 2012. Clarity is
demonstrating the Fortissimo at CES 2012 -- booth 31119 in South Hall 3
at the Las Vegas Convention Center.
About Clarity -- Smart for Seniors (TM)
Clarity, a division of
Plantronics (NYSE: PLT), creates smart communication solutions that help
seniors live richer, more engaged lives. For more than 40 years,
Clarity's innovative products -- such as amplified telephones,
notification systems and assistive listening devices -- have helped
people with hearing loss, low vision, limited mobility, dexterity issues
and other health challenges. Clarity has pioneered many firsts -- from
digital sound processing in 2005 to remote-access customer service in
2010. Millions rely on Clarity to communicate at home, at work and
throughout their lives. For more information, please visit
www.clarityproducts.com or call 1-800-426-3738.
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Contact:
Ryan Witherell
615.327.7999
rwitherell@seigenthaler.com
Copyright 2012, Market Wire, All rights reserved.
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