Stifel Financial Announces Pricing of $175 Million of Senior Notes

ST. LOUIS, MO, Jan 18 (MARKET WIRE) --
Stifel Financial Corp. (NYSE: SF) today announced the pricing of $175
million principal amount of 6.70% Senior Notes due 2022 (the "Notes").

The Notes will be issued pursuant to an effective shelf registration
statement previously filed with the Securities and Exchange Commission on
Form S-3 and available for review on the Securities and Exchange
Commission's website at www.sec.gov. The net proceeds from this offering
are intended for general corporate purposes.

Stifel Nicolaus Weisel, BofA Merrill Lynch, Morgan Stanley, and UBS
Investment Bank will act as joint book-running managers, Credit Suisse
will act as joint lead-manager, and US Bancorp will act as co-manager for
the Notes.

This offering will be made only by the prospectus and prospectus
supplement related to this offering. Copies of the prospectus supplement
and the accompanying base prospectus, when available, may be obtained
from Stifel Nicolaus Weisel, Attn: Prospectus Department, One South
Street, 15th Floor, Baltimore, MD 21201 (443-224-1988); BofA Merrill
Lynch, 100 West 33rd Street, New York, NY 10001, Attn: Prospectus
Department (1-800-294-1322); Morgan Stanley, 180 Varick Street, New York,
NY 10014, Attention: Prospectus Department (866-718-1649); or UBS
Securities LLC, 299 Park Avenue, New York, NY 10017, Attention:
Prospectus Specialist (877-827-6444, ext. 561 3884).

This press release does not constitute an offer to sell or the
solicitation of an offer to buy, nor shall there be any sale of these
securities in any state in which such offer, solicitation, or sale would
be unlawful prior to registration or qualification under the securities
laws of any such state or jurisdiction.

Company Information
Stifel Financial Corp. (NYSE: SF) is a financial
services holding company headquartered in St. Louis, Missouri that
conducts its banking, securities, and financial services business through
several wholly owned subsidiaries. Stifel clients are served through
Stifel, Nicolaus & Company, Incorporated, through Stifel Nicolaus Weisel,
the investment banking division of Stifel, Nicolaus & Company,
Incorporated, and through Thomas Weisel Partners LLC in the U.S., through
Stifel Nicolaus Canada Inc. in Canada, and through Stifel Nicolaus Europe
Limited in the United Kingdom and Europe. The Company's broker-dealer
affiliates provide securities brokerage, investment banking, trading,
investment advisory, and related financial services to individual
investors, professional money managers, businesses, and municipalities.
Stifel Bank & Trust offers a full range of consumer and commercial
lending solutions. Stifel Trust Company, N.A. offers trust and related
services.

Cautionary Note Regarding Forward-Looking Statements
This press release
contains certain forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended (the "Securities Act"), and
Section 21E of the Securities Exchange Act of 1934, as amended (the
"Exchange Act"), that are based upon our current expectations and
projections about future events. We intend for these forward-looking
statements to be covered by the safe harbor provisions for
forward-looking statements contained in the Private Securities Litigation
Reform Act of 1995, and we are including this statement for purposes of
these safe harbor provisions. The forward-looking statements in this
press release are subject to risks and uncertainties that could cause
actual results to differ materially from those expressed in or implied by
the statements. In addition, our past results of operations do not
necessarily indicate our future results. Factors that may cause actual
results to differ materially from those contemplated by such
forward-looking statements include: a material adverse change in our
financial condition; the risk of borrower, depositor and other customer
attrition; a change in general business and economic conditions; changes
in the interest rate environment, deposit flows, loan demand, real estate
values and competition; changes in accounting principles, policies or
guidelines; changes in legislation and regulation; other economic,
competitive, governmental, regulatory, geopolitical and technological
factors affecting our operations, pricing and services. Forward-looking
statements speak only as to the date they are made. We do not undertake
to update forward-looking statements to reflect circumstances or events
that occur after the date the forward-looking statements are made. We
disclaim any intent or obligation to update these forward-looking
statements.

Investor Relations Contact
Sarah Anderson
(415) 364-2500
investorrelations@stifel.com

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