Zipscene Hires Possible Worldwide Exec as New VP

Mon Jan 23, 2012 2:29pm EST

* Reuters is not responsible for the content in this press release.

Jonathan Richman has been hired as Vice President, Product Marketing, for
Cincinnati-based mobile development startup Zipscene
( Richman will be responsible for leading
product development and all marketing and thought leadership efforts for

    Prior to joining Zipscene, Richman was group director of Insights and
Planning at Possible Worldwide Cincinnati (formerly Bridge Worldwide) and
was responsible for providing strategic direction and leadership for its
clients. Possible Worldwide is a top 10 digital marketing agency with
offices in 10 countries and more than 1,200 employees, representing
clients from Procter & Gamble and Target to Microsoft, ConAgra Foods and

    Richman is a well-known and highly regarded thought leader in
pharmaceuticals and health care digital strategy. He was the creator and
author of popular industry blog Dose of Digital, which provides insights
on digital marketing in the health industry. AdAge Power 150 named it one
of the top overall marketing blogs.

    Richman is a regular speaker at major national marketing conventions and
has been quoted in publications including The Wall Street Journal and The
Washington Post. He has been invited by the Food and Drug Administration
to speak at its public hearings on social media in pharmaceuticals and
was recently interviewed on NPR's "All Things Considered." 

    Beyond health care, Richman is a contributor for digital marketing
journals such as iMedia Connection and AdAge's DigitalNext, where he has
contributed articles on all manner of digital marketing topics. He was
recently named a winner of a WPP Atticus award, which recognizes the best
thought leadership within WPP, the world's largest agency holding

    Prior to joining Possible Worldwide in 2007, Jonathan worked at
AstraZeneca Pharmaceuticals for more than 11 years, holding positions in
sales, training, sales leadership and marketing. In his latest role,
Richman was U.S. Brand Leader for Faslodex, a company that produces
specialty injectable treatment for advanced breast cancer.

    "Jonathan brings to the leadership team at Zipscene both strong strategic
and technical knowledge along with a solid understanding of consumer
behavior and the latest in digital marketing innovations. This experience
will further advance Zipscene's product development and thought
leadership within the industry," Zipscene CEO Sameer Mungur said.

    About Zipscene
 Zipscene is a complete, integrated digital marketing
solution focused exclusively on the unique needs of the restaurant
industry. It provides tools to allow brands to quickly and effectively
deploy their marketing across a variety channels including mobile,
desktop, tablet, and Facebook. Zipscene was one of CincyTech's first
investments. CincyTech provides investment capital for high-growth
potential startup companies in Southwest Ohio.


Sarah Blazak

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