Lattice Semiconductor and Weikeng Industrial Expand Distribution Agreement

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Mon Jan 30, 2012 3:01am EST

  HILLSBORO, OR, Jan 30 (MARKET WIRE) -- 
Lattice Semiconductor Corporation (NASDAQ: LSCC) and Weikeng Industrial
Co., Ltd. today announced they have signed an expanded distribution
agreement. Under the terms of the agreement, Weikeng Technology Pte Ltd.
is authorized to sell Lattice's complete portfolio of innovative low
power, low cost FPGA, PLD and programmable power management solutions
across southeast Asia (Indonesia, Malaysia, Philippines, Singapore,
Thailand and Vietnam) and India.

    "The expanded Weikeng S.E.A. & India distributorship has marked an
important milestone in bringing the Lattice-Weikeng relationship to new
heights," said Sky Ng TT, Managing Director of Weikeng Technology Pte
Ltd. "We appreciate Lattice's confidence in us and look forward to
serving a broader customer base with Lattice's compelling FPGA solutions."

    "We are very pleased to expand our partnership with Weikeng, based on
their strong position in the Asian market and their demand creation
focused experience in supporting our devices," said Stacy Fender, Lattice
Corporate Vice President of Worldwide Sales. "Working with Weikeng
Technology will significantly increase the sales coverage and support for
our customers in these additional countries as well as provide Pan Asian
support for those customers that have a presence in multiple locations."

    About Weiking

    Weikeng is one of the leading distributors in the Asia Pacific region,
providing semiconductor solutions and peripheral and subsystem products
to this fast-growing market. For more information, visit
www.weikeng.com.sg or www.weikeng.com.tw.

    About Lattice Semiconductor

    Lattice is the source for innovative FPGA, PLD and programmable Power
Management solutions. For more information, visit www.latticesemi.com.
Follow Lattice via Facebook, RSS and Twitter.

    Copyright2011 All rights reserved. Information is subject to change
without notice. All other trademarks are the property of their respective
owners.

    Lattice Semiconductor Corporation, Lattice (& design), L (& design), and
specific product designations are either registered trademarks or
trademarks of Lattice Semiconductor Corporation or its subsidiaries in
the United States and/or other countries. 

    GENERAL NOTICE: Other product names used in this publication are for
identification purposes only and may be trademarks of their respective
holders.

    

EDITORIAL/READER CONTACT:
Doug Hunter 
Vice-President Corporate Marketing
Lattice Semiconductor Corporation 
503-268-8512 voice
doug.hunter@latticesemi.com 

Copyright 2012, Market Wire, All rights reserved.

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