AMD Strategy Transformation Brings Agile Delivery of Industry-Leading IP to the Market
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SUNNYVALE, CA, Feb 02 (MARKET WIRE) --
At its annual Financial Analyst Day, AMD (NYSE: AMD) detailed a new
"ambidextrous" strategy that builds on the company's long history of x86
and graphics innovation while embracing other technologies and
intellectual property to deliver differentiated products.
AMD is adopting an SoC-centric roadmap designed to speed time-to-market,
drive sustained execution, and enable the development of more tailored
customer solutions. SoC design methodology is advantageous because it is
a modular approach to processor design, leveraging best practice tools
and microprocessor design flows with the ability to easily re-use IP and
design blocks across a range of products.
"AMD's strategy capitalizes on the convergence of technologies and
devices that will define the next era of the industry," said Rory Read,
president and CEO, AMD. "The trends around consumerization, the Cloud and
convergence will only grow stronger in the coming years. AMD has a unique
opportunity to take advantage of this key industry inflection point. We
remain focused on continuing the work we began last year to re-position
AMD. Our new strategy will help AMD embrace the shifts occurring in the
industry, marrying market needs with innovative technologies and become a
consistent growth engine."
Roadmap Updates Focus on Customer Needs
Additionally, AMD today
announced updates to its product roadmaps for AMD Central Processing Unit
(CPU) and Accelerated Processing Unit (APU) products it plans to
introduce in 2012 and 2013. The roadmap modifications address key
customer priorities across form factors including ultrathin notebooks,
tablets, all-in-ones, desktops and servers with a clear focus on low
power, emerging markets and the Cloud.
AMD's updated product roadmap features second generation mainstream
("Trinity") and low-power ("Brazos 2.0") APUs for notebooks and desktops;
"Hondo," an APU specifically designed for tablets; new CPU cores in 2012
and 2013 with "Piledriver" and its successor "Steamroller," as well as
"Jaguar," which is the successor to AMD's popular "Bobcat" core. In 2012,
AMD plans to introduce four new AMD Opteron(TM) processors. For a more
in-depth look at AMD's updated product roadmap, please visit
http://blogs.amd.com.
Next-generation Architecture Standardizes and Facilitates Software
Development
AMD also provided further details on its Heterogeneous
System Architecture (HSA), which enables software developers to easily
program APUs by combining scalar processing on the CPU with parallel
processing on the Graphics Processing Unit (GPU), all while providing
high bandwidth access to memory at low power. AMD is proactively working
to make HSA an open industry standard for the developer community. The
company plans to hold its 2nd annual AMD Fusion Developer Summit in June
2012.
New Company Structure Strengthens Execution
In conjunction with
announcing its restructuring plan in November 2011, AMD has strengthened
its leadership team with the additions of Mark Papermaster as senior vice
president and chief technology officer, Rajan Naik as senior vice
president and chief strategy officer, and Lisa Su as senior vice
president and general manager, Global Business Units. These executives
will help ensure that sustainable, dependable execution becomes a
hallmark of AMD.
Supporting Resources
-- Visit the AMD Financial Analyst Day website for webcast replay,
presentations, updated roadmap, and more
-- Visit AMD Blogs for more details on AMD's product roadmap changes
-- Follow AMD on Twitter at @AMD_Unprocessed
-- Like AMD on Facebook
About AMD
AMD (NYSE: AMD) is a semiconductor design innovator
leading the next era of vivid digital experiences with its groundbreaking
AMD Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on driving
industry-leading cloud computing and virtualization environments. AMD's
superior graphics technologies are found in a variety of solutions
ranging from game consoles, PCs to supercomputers. For more information,
visit http://www.amd.com.
AMD, the AMD Arrow logo, AMD Opteron, Radeon and combinations thereof,
are trademarks of Advanced Micro Devices, Inc. Other names are for
informational purposes only and may be trademarks of their respective
owners.
CAUTIONARY STATEMENT
This release contains forward-looking statements,
concerning among other things, AMD's strategic initiatives and growth
opportunities; planned product roadmaps, including the features,
architecture and performance of new and planned products; and industry
trends, which are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements are commonly identified by words such as "would," "may,"
"expects," "believes," "plans," "intends," "projects," and other terms
with similar meaning. Investors are cautioned that the forward-looking
statements in this release are based on current beliefs, assumptions and
expectations, speak only as of the date of this release and involve risks
and uncertainties that could cause actual results to differ materially
from current expectations. The material factors that could cause actual
results to differ materially from current expectations include, without
limitation, the following: the possibility that Intel Corporation's
pricing, marketing and rebating programs, product bundling, standard
setting, new product introductions or other activities targeting AMD's
business will prevent attainment of AMD's current plans; AMD will be
unable to develop, launch and ramp new products and technologies in the
volumes and mix required by the market; AMD's third-party wafer foundries
will be unable to manufacture its products on a timely basis with
acceptable quality, at acceptable manufacturing yields and using
competitive technologies; AMD's third-party wafer foundries will be
unable to transition to advanced manufacturing process technologies in a
timely and effective way; AMD will be unable to maintain the level of
investment in research and development that is required to remain
competitive; global business and economic conditions will not continue to
improve or will worsen, resulting in lower than currently expected demand
in 2012 and beyond; demand for computers and consumer electronics
products and, in turn, demand for AMD's products will be lower than
currently expected; customers will stop buying AMD's products or
materially reduce their demand for its products; AMD will require
additional funding and may not be able to raise funds on favorable terms
or at all; there will be unexpected variations in market growth and
demand for AMD's products and technologies in light of the product mix
that it may have available at any particular time or a decline in demand;
and AMD may be unable to obtain sufficient manufacturing capacity or
components to meet demand for AMD's products or AMD may under-utilize
GLOBALFOUNDRIES' manufacturing facilities. Because our actual results may
differ materially from our plans and expectations today, we encourage you
to review in detail the risks and uncertainties in our filings with the
Securities and Exchange Commission, including our most recent Quarterly
Report of Form 10-Q for the quarter ended October 1, 2011.
Contact:
Miriam Cox
AMD Global Communications
512-602-6541
miriam.cox@amd.com
Ruth Cotter
AMD Investor Relations
408-749-3887
ruth.cotter@amd.com
Copyright 2012, Market Wire, All rights reserved.
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