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Singapore's Artivision says in tie-up with Intel
An Intel logo is seen at the company's offices in Petah Tikva, near Tel Aviv October 24, 2011.
Credit: Reuters/Nir Elias
SINGAPORE |
SINGAPORE (Reuters) - Artivision Technologies Ltd, a Singapore firm that specializes in online video advertising, said on Sunday its technology may be incorporated into a software kit being developed by Intel Corp.
Under a memorandum of understanding, Artivision unit ArtiMedia Pte Ltd will incorporate its front-end in-video advertising platform and back-end advertisement serving technology into an Intel software development kit (SDK) that uses the U.S. semiconductor giant's "Wi-Fi Direct" technology.
"A definitive agreement is expected to be entered into between Artimedia and Intel once the first working SDK with Artimedia's front-end and back-end technology is deployed on a demo mobile device," the Singapore firm said in a stock market filing.
Intel may also invest in Artivision if a definitive agreement is reached, the Singapore firm added.
(Reporting by Kevin Lim)
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