Lucky Cruise Launched on Facebook as First Social Game Collaboration Between Large Animal Games And WMS Gaming

Tue Feb 14, 2012 7:00am EST

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Lucky Cruise Launched on Facebook as First Social Game Collaboration Between Large Animal Games And WMS Gaming

Large Animal Games, an independent creator of unique social and mobile games, in collaboration with WMS Gaming Inc., a global leader in the design, manufacture and distribution of games, gaming content and gaming machines, and subsidiary of WMS Industries Inc. (NYSE:WMS), today announced the successful release of Lucky Cruise, a new social casino that incorporates content from WMS’ popular casino games. The Lucky Cruise social casino is being distributed on Facebook by 6Waves/LOLApps.

The S.S. Lucky Cruise is an advanced luxury liner fueled by luck. By playing games and enlisting friends’ help, players collect luck that powers the ship to exotic destinations around the world. Each port of call offers bonus games that earn lucky charms. Charms allow players to strategically influence game outcomes in several ways, such as “nudging” reels to create new wins. In addition, players can unlock new charms and destinations, improve game outcomes and customize their casino.

Orrin J. Edidin, President of WMS, commented, “We joined forces with Large Animal Games almost a year ago as part of our initiatives to prove how WMS slot content can be ‘socialized’ to attract new audiences for WMS slot content at our land-based customers’ casinos and to partner with casino operators seeking to enter the social casino space. By working with Large Animal Games, a world-class social games company, to develop the Lucky Cruise social casino, we are introducing entirely new audiences to the casino gaming experience, thereby demonstrating our ability to adapt our proven slot content to the social gaming space, which we believe will be an important driver in further engaging our land-based customers’ current players and in attracting new players to their facilities.”

Wade Tinney, CEO of Large Animal Games, sees the combination of Large Animal Games’ social game expertise and WMS’ powerhouse content as a wonderful opportunity to bring the proven gaming innovation and excitement that WMS has on casino floors to the social game arena. “Lucky Cruise offers instant recognition and player-appeal to fans of WMS’ leading game content, but the strength of the design is its appeal to social game audiences who are not necessarily slot players,” said Tinney. “Our play mechanics go far beyond the one-dimensional nature of other Facebook slot content, transforming passive and solitary play into an active, strategic and social experience involving a suite of games. We are already seeing this broad appeal to online players as Lucky Cruise is one of the most successful games we have launched to date. Lucky Cruise has already garnered tremendous early success, as evidenced by the number of monthly and daily active users. We’re very excited about the relationship with WMS and the initial success of this social casino for both companies.”

Orrin Edidin added, “For over a half century, WMS has been an innovator and leading consumer-focused game content developer spanning the pinball, arcade and home video game and casino industry game channels. Our industry-leading innovation and focus on research and understanding players are the drivers of our long-term record of success. As the Lucky Cruise social casino continues to grow and evolve based on player analytics and feedback, we are gaining important insights into the social game space, and the next generation of players that will lead to further innovation and new gaming mechanics and enablers for our land-based casino customers.”

Jim Ying, Senior Vice President of Publishing at 6L is also excited about the innovations that Lucky Cruise brings to the social casino and slot segment on Facebook. “Lucky Cruise offers not only high quality slot action, but adds a light strategy component that has already proven very popular with players. In addition, it’s simply a more social experience than other slot games in the market.”

About Large Animal Games

Large Animal has been developing and publishing unique games for over 11 years. Their current focus is on social games for networks such as Facebook and Google+, and mobile games for iOS and Android. Their Spartacus: The Game™, Picturiffic™, and Lucky Cruise™ games garner hundreds of thousands of monthly active users and are all powered by Toga™, their advanced social application platform. More information about Large Animal Games and Toga™ can be found online at

About WMS

WMS is engaged in serving the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. The Company’s interactive gaming operations develop and market products and solutions that address global online and mobile gaming opportunities. More information on WMS can be found at or visit the Company on Facebook, Twitter or YouTube.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity, including, but not limited to, the statements set forth under the caption “Fiscal 2012 Outlook.” Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. Factors which could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs relating to our planned restructuring and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (12) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business”, “Item 1A. Risk Factors” and “Legal Proceedings” in our Annual Report on Form 10-K for the year ended June 30, 2011, and our more recent reports filed with the U.S. Securities and Exchange Commission.

Product names mentioned in this release are trademarks of WMS Gaming Inc., except for the following:

Facebook® is a registered trademark of Facebook, Inc.

Large Animal and Large Animal Games are registered trademarks of Large Animal Games. All other trademarks and registered trademarks are the property of their respective owners, without intent to infringe.

Large Animal Games
Wade Tinney
WMS Industries Inc
William Pfund, 847/785-3167
Vice President, Investor Relations
Jaffoni & Collins Incorporated
Joseph Jaffoni or Richard Land, 212/835-8500