ZipRealty Re-Enters the Jacksonville Florida Market

Tue Feb 21, 2012 8:45am EST

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Leading brokerage Coldwell Banker Vanguard Realty to join the Powered by ZIP Program

EMERYVILLE, Calif. - February 21, 2012 - ZipRealty, (; NASDAQ: ZIPR), the real estate company powered by web-based, proprietary technology and effective online marketing, announced today that the Company has partnered with Coldwell Banker Vanguard Realty of Jacksonville Florida to its "Powered by Zip" program that provides brokerages with a comprehensive solution to attract, incubate and close real estate buyers and sellers via the online channel. Coldwell Banker Vanguard Realty is the number two brokerage in the Jacksonville metropolitan area with 504 agents in 5 offices. The addition of Coldwell Banker Vanguard Realty brings the total number of Powered by Zip partnerships to six. In January of 2011, ZipRealty announced the withdrawal of its brokerage operations in the Jacksonville Florida market.

"ZipRealty is excited to re-enter the Jacksonville market with a leading brokerage like Coldwell Banker Vanguard Realty. By putting our great website and proprietary CRM together with Coldwell Banker Vanguard's skillful local agents, we are looking forward to better serve online consumers in the Jacksonville area," said Lanny Baker, Chief Executive Officer of ZipRealty.

The Powered by Zip program includes online customer sourcing and agent marketing in addition to an extensive and intuitive Customer Relationship Management (CRM) tool that allows brokerages to communicate effectively with prospective buyers and sellers. Brokers can integrate and use the system with their own website buyer and seller leads, plus receive all buyer and seller leads generated from the website within the broker's market. Pursuant to the Powered by ZipRealty Program, leads will be passed directly to each of these brokers in their respective markets, in order to increase their lead flow and ultimately, their closed transactions.

"We're excited to join the Powered by Zip program and are looking forward to utilizing ZipRealty's industry leading marketing and technology tools to serve the Jacksonville community.  The focus on the online consumer is a perfect complement to our real estate services," said Pete Dalton, Owner and Principal Broker of Coldwell Banker Vanguard Realty.

Better Homes and Gardens Metro Brokers in Atlanta, Long Realty in Tucson, CB HPW in Raleigh, CB Hearthside in Philadelphia and Bob Parks Realty in Nashville are all currently using the Powered by Zip program.

ZipRealty is actively expanding the Powered by Zip program seeking to partner with strong, local brokerages in major DMAs. For more information about the Powered by Zip program please call 1-855-843-1600.

About ZipRealty, Inc.  
ZipRealty is a leading full-service residential real estate brokerage focused on finding better, faster ways to connect home buyers and sellers with the information, tools and professional services they value to complete their residential real estate transactions. The Company offers a combination of a leading online presence, robust proprietary technology and knowledgeable local real estate professionals in the field. The Company`s award-winning, user-friendly website and mobile applications give its users on-the-go access to comprehensive local Multiple Listing Services home listings data, as well as other relevant market and neighborhood information and tools. The Company`s proprietary technology, including its agent productivity platform, helps increase the efficiency of real estate agents while reducing customer acquisition and management costs, allowing the Company to invest in making its value proposition differentiated and more attractive both to home buyers and sellers and to agents. Founded in 1999, the Company operates in 24 major markets in 18 states and the District of Columbia. The Company also has referral arrangements with third-party brokerages in six markets. For more information on ZipRealty, visit or call 1-800-CALL-ZIP.

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Source: ZipRealty via Thomson Reuters ONE