Canadian, International Experts to Tackle Distracted Driving at Toronto Conference

Thu Mar 1, 2012 7:01am EST

* Reuters is not responsible for the content in this press release.

  OTTAWA, ONTARIO, Mar 01 (MARKET WIRE) --
Editors Note: There is a video associated with this press release.

    Today, the Canadian Automobile Association (CAA) and the Traffic Injury
Research Foundation (TIRF) are hosting the Driven to Distraction
Conference at the Metro Toronto Convention Centre.

    Canadian and international experts representing law enforcement,
advocacy, academia, government and industry will come together to discuss
ways to combat texting while driving and other forms of distraction. A
recent CAA survey shows that 94% of Canadians are aware that texting
while driving is illegal in their home province, yet over 50% say that
they don't believe legislation is having any impact on this practice.

    "Legislation, enforcement, and public education need to work hand in hand
to deal with the dangerous, growing problem of distracted driving, and
that is what this conference is all about," said Jeff Walker, CAA Vice
President of Public Affairs. "We're committed to advancing the dialogue
and identifying practical ideas to protect Canadians on and around our
streets."

    This is the first major Canadian conference of its type since 2005 when
CAA and TIRF hosted the International Conference on Distracted Driving.
In the morning, expert panels will discuss emerging technologies, the
range of distractions in the modern vehicle and lessons learned from cell
phone use. Afternoon panels will consider experiences in legislation and
enforcement and how best to influence public behaviour. A simultaneous
webcast of the sessions will be broadcast free of charge (Registration).

    Jeff Walker, Vice President of Public Affairs at CAA, Robyn Robertson,
President and CEO of the Traffic Injury Research Foundation (TIRF), and
Toronto Police Service Constable Hugh Smith are available for comment.
Please contact Alayne Crawford to arrange for an interview.

    For more on the International Conference on Distracted Driving, visit
www.distracteddriving.ca. In addition, follow the co-host organizations
throughout the day on Twitter at @CAA or @TIRFCANADA or using the
conference hashtag #driven2distract.

    To view the video associated with this press release, please visit the
following link: http://youtu.be/PFy_8LU9rCc.

Contacts:
Alayne Crawford
Manager of Public Affairs
613-796-9404
acrawford@national.caa.ca
www.CAA.ca

Copyright 2012, Market Wire, All rights reserved.

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