"Southwest Invasion" During SXSW to Showcase at the Whole Foods Market Flagship Store Rooftop

Wed Mar 7, 2012 2:17pm EST

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”Southwest Invasion” During SXSW to Showcase at the Whole Foods Market Flagship Store Rooftop

Leading Artists and Brands Support the Whole Planet Foundation


The Quantum Collective, a new collaboration between entertainment, new media, and consumer brand companies is excited to feature a lineup of leading artists at the Whole Foods Market flagship store in Austin, Texas and in support of Whole Planet Foundation from March 16-17, 2012, during the SXSW Festival.

The events on the Whole Foods Market headquarters store rooftop plaza will feature Metro Station, Graffiti6, The Cringe, Rachael Yamagata, Diane Birch, Quiet Company, The Parlotones, Allen Stone and more, with support from brand partners O.N.E. Coconut Water as lead presenter on Friday, March 16 and Thrillcall.com as lead presenter on Saturday, March 17.

The Southwest Invasion events will be enhanced by the involvement of several Quantum Collective member companies including Thrillcall and Rec.fm that will be providing their unique platforms for the Whole Foods Market events.

Quantum Collective member Rec.fm will raise support and awareness for charity partners including Whole Planet Foundation by allowing users to recommend and buy music and products they love in order to help causes they care about (100 percent of Rec.fm revenue will be donated to causes selected by users). The Whole Foods Market rooftop events will also support Whole Planet Foundation’s annual Prosperity Campaign.

Quantum Collective member company Thrillcall will provide updates to festival goers on all Southwest Invasion events. Thrillcall is a live event discovery service with exclusive daily offers, providing real-time online and mobile alerts to keep users informed on the local live music scene. Its new mobile app lets users decide on a whim to go to a show and access an exclusive offer or browse local concert listings. With “one-touch” ticket purchase function, the Thrillcall mobile app gives users an insider’s access to incredible shows every night. Attendees can RSVP for the events on Thrillcall’s site: http://southwest.thrillcall.com

Quantum Collective brand partners O.N.E. Coconut Water, KIND snack bars, Late July Organic Snacks, Duvel Belgian Beer, LaPan’s Food, Pirate’s Booty and others will keep festival goers fed and jolly at each event. In addition, brand partners including House of Marley headphones, Logitech and UE earphones, Kala ukuleles, Propellerhead/Reason software, Seagate, TC Electronic and others will give event attendees the opportunity to win a variety of prizes.

Interested brand and media partners are welcome to inquire about the Quantum Collective events at Whole Foods Austin. Twitter: @QuantumCollect or Email: lucy@onedrinks.com

The schedule for the Whole Foods events is as follows:

Friday, March 16:

Quantum Collective Media Luncheon and Mixer with Whole Planet Foundation @ Private Austin home, Noon – 2:30pm, featuring Dry The River, Native June and special guests.
O.N.E. Coconut Water Presents Live Music @ Whole Foods Market downtown (Lamar/6th) on a “O.N.E. of a KIND” stage, 3 p.m.–11 p.m. featuring The Cringe, Warner Drive, The Parlotones, Diane Birch, Imagine Dragons, The Chevin, The Silent Comedy, Standing Shadows and special guests.

Saturday, March 17:

Thrillcall Presents Live Music @ Whole Foods Market downtown (Lamar/6th) on a “O.N.E. of a KIND” stage, Noon–11 p.m. featuring Metro Station, Rachael Yamagata, Quiet Company, Graffiti6, Allen Stone, OK Sweetheart, Ume, Dead Sara, Retro Stefson, The Ettes, Loquat, Tommy Brunett, Native June, Brad Standley and the Foxflies and special guests.

About The Southwest Invasion

The Southwest Invasion features a stellar line-up across the confab including Semi Precious Weapons, The Ettes, Vanaprasta, The Parlotones, Warner Drive, Standing Shadows, Native June, Quiet Company, Silent Comedy, Turbogeist, Graffiti6, OK Sweetheart, Dead Sara, Diane Birch and more to be announced. Brand partners including Whole Foods Market, O.N.E. Coconut Water, Rev7 Gum, KIND Healthy Snacks, Late July Organic Snacks, Duvel Belgian beer, Blue Microphones, Kala brand music, Propellerhead/Reason software, Seagate, TC Electronic and others will feature their products and integrate with artists, media and technology partners. Media partners include Digital Music News, Music Connection and High Voltage Magazine.

About Quantum Collective

The Quantum Collective is an innovative group of companies that aim to expand awareness for artists, brands and causes through their collaborative efforts. The Quantum Collective has extensive experience in artist and content development, digital & social media marketing, event production and cross-branding exposure. Quantum Collective members include Planet LA Records, ManicMonkee Marketing, RipTide Music, Section101, College Battle, DigSin, iBand, Jakprints, The Jimmy Lloyd Songwriter Showcase, Loudie, O.N.E. Coconut Water, The Playlist Generation, QWiPS, Rebel Industries, Rec.fm, Rev7 Gum, RipTide Music, Songster, SongFreaks, The Spellbound Group, StageIt, Talenthouse, Thrillcall, Urgent Content, Viddy and others. Visit: www.QuantumCollective.org and www.SouthwestInvasion.com for further details.

About Whole Planet Foundation®

Founded in 2005, Whole Planet Foundation is a Whole Foods Market foundation that funds poverty alleviation worldwide where the company sources products. The nonprofit’s mission is to empower the poor living in developing-world communities with microcredit and the chance to create or expand a home-based business and lift themselves and their families out of poverty. As of December 2011, Whole Planet Foundation is funding microlending programs through microfinance institution partners in 50 countries in Africa, Asia, Latin America and the U.S., supporting over one million people with a chance for a better life. To date, the nonprofit has authorized more than $26.5 million and disbursed more than $15.5 million through microlending partners worldwide. Learn more and donate online at www.wholeplanetfoundation.org.

About Whole Foods Market®

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company's motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 64,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2011, the company had sales of more than $10 billion and currently has more than 315 stores in the United States, Canada and the United Kingdom.

for Quantum Collective
Lucy Rendler-Kaplan, 310-802-4228