eMarketer Announces New Partnership With Digitas

Wed Mar 21, 2012 1:00pm EDT

* Reuters is not responsible for the content in this press release.

  NEW YORK, NY, Mar 21 (MARKET WIRE) -- 
Citing a commitment to ensure its employees have direct access to data
and analysis on the latest marketing trends, global integrated brand
agency Digitas has announced a partnership with eMarketer to provide over
3,000 Digitas employees worldwide the latest insights on digital
marketing, media and commerce. 

    "As an agency that is digital at its core, we are committed to giving our
employees the latest data and insights needed to navigate today's
evolving marketplace," said Carl Fremont, EVP, Global Media Director at
Digitas. "Our partnership with eMarketer allows us to further empower our
people to create data-driven strategies that connect brands with
consumers, and inspire those consumers to take action." 

    The partnership gives Digitas employees access to a steady flow of
information on online marketing, media spending and consumer usage trends
through eMarketer's corporate subscription service and the company's
mobile application, Executive View. 

    Since finalizing the deal, which took effect in January, demand for
eMarketer's services has skyrocketed among Digitas employees. 

    "The teams at Digitas have displayed a real hunger for immediate access
to eMarketer insights on the digital landscape," said eMarketer President
Lisa Church. "The company has added hundreds of new users in a matter of
weeks."

    This partnership comes on the heels of a number of new exciting
initiatives for the agency. Digitas recently announced its collaboration
with leading digital companies AOL, Google/YouTube, Hulu, Microsoft
Advertising, and Yahoo! for the first ever Digital Content NewFronts, a
two-week series of events that will create a new marketplace for native
digital content.

    About eMarketer
 eMarketer is the authority on digital marketing, media
and commerce, offering insights essential to navigating the changing,
competitive and complex digital environment. By weighing and analyzing
information from different sources, eMarketer provides businesspeople,
marketers and advertisers with the most complete view of digital
marketing available. 

    About Digitas
 Digitas, the top global integrated brand agency, builds
active brands for some of the foremost companies in the world. In 2012
Digitas was named OMMA Magazine's Agency of the Year and The Drum's
London Integrated Agency of the Year. The agency also counts Agency of
the Year honors from the Festival of Media, BtoB Magazine, and Les
Agences de l'Annee, France, and has been named to the Advertising Age
Digital A-List among its many awards

    Digitas also operates the brand content platform, The Third Act:,
producers of first and most well renowned event on digital content, The
NewFront and, Prodigious Worldwide, the world's only standalone, global
digital productions company. 

    With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and
Razorfish, Digitas is a member of Publicis Groupe's VivaKi -- a global
digital knowledge and resource center that leverages the combined scale
of the autonomous operations of its members to develop new services, new
tools, and new partnerships.

    Publicis Groupe [listed on the Euronext Paris Exchange -- FR0000130577 --
and part of the CAC 40 index] is the world's third largest communications
group. With activities spanning 104 countries on five continents,
Publicis Groupe offers local and international clients a complete range
of advertising services. Web site: www.publicisgroupe.com

    www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page | Blog:
Digitas Distillery

    

Media Contact:
Clark Fredricksen
cfredricksen@emarketer.com
Marketing Communications Director, eMarketer
Tel. 212-763-6056
Twitter: http://www.twitter.com/clarkf 

Copyright 2012, Market Wire, All rights reserved.

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