Kohl's to sell American Idol clothes line
(Reuters) - Kohl's will start selling an exclusive "American Idol" clothes collection in April, the department store said on Wednesday.
The collection, called Authentic Icon, will be available in stores through June to coincide with the 11th season of "American Idol."
LF USA's Mesh division will design and produce the collection, while Kohl's will be in charge of national advertising, in-store graphics, and online and digital media, the companies said.
"American Idol" -- the most-watched show on U.S. television for seven years -- is facing stiff competition from rival singing contests like "The Voice" on NBC.
Kohl's reached a deal with FremantleMedia Enterprises, 19 Entertainment, Li & Fung Ltd's LF USA unit and Bravado for the collection.
(Reporting by Nivedita Bhattacharjee in Chicago; Editing by Lisa Von Ahn)
- Sunken Korea ferry relatives give DNA swabs to help identify dead |
- Vice-principal of South Korea school in ferry disaster commits suicide |
- Special Report: How the U.S. made its Putin problem worse
- Death toll climbs to at least 13 in worst tragedy on Everest
- All 338 Korean students, teachers rescued from sinking ferry - school official