Management Tip of the Day: Say less, convey more

BOSTON Mon Mar 26, 2012 2:40pm EDT

A journalist talks on the phone before a news conference at the Ministry of Communication and Information office in Caracas October 23, 2008. REUTERS/Jorge Silva (VENEZUELA)

A journalist talks on the phone before a news conference at the Ministry of Communication and Information office in Caracas October 23, 2008.

Credit: Reuters/Jorge Silva (VENEZUELA)

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BOSTON (Reuters) - In order to focus your energy for a presentation, imagine that you had 30 seconds to talk instead of 30 minutes, says Harvard Business Review.

The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (http:\\www.hbr.org). Any opinions expressed are not endorsed by Reuters.

"When you're giving a presentation and nervousness kicks in, it's tough to be brief. But, your audience expects you to state your conclusion and stand behind it, not ramble on aimlessly.

You can only do that if you zero in on the purpose. When you prepare for your talk, work backwards. Before you put anything down on paper, know the key message you want your audience to remember.

Ask yourself: If my presentation were 30 seconds instead of 30 minutes, what would I say? Force yourself to summarize your key point. Once you've done that, think through what other information you'll need to support that point."

Today's management tip was adapted from "In Presentations, Learn to Say Less" by Ron Ashkenas.

(For the full post, see: here)

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