Intertainment Media Announces Investment in Independent Music Platform Tunezy, Inc.

LOS ANGELES, CALIFORNIA and TORONTO, ONTARIO, Apr 10
(MARKET WIRE) --
Intertainment Media Inc. ("Intertainment" or the "Company") (TSX
VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announced today a 20% ownership
investment in Tunezy, Inc. ("Tunezy"), a startup company featuring a
disruptive social platform for the recorded music industry. This
investment by Intertainment is yet another in a growing list of
technology startups the Company is becoming involved in that are poised
to deliver new modes of consumer engagement. Tunezy recently won an
entrepreneurship competition held at the National Business & Technology
Conference (NBTC), which helped validate the company's business model.

Tunezy is a direct musician-to-fan "social record label" where
individuals can closely follow and help promote their favorite
independent musicians. The company is a player in the $20 billion
independent music arena that is primed for new ideas and revenue models
given the new emerging trends in music and technology. Set to launch the
private beta this summer, the site will provide a social platform where
emerging musicians can grow their careers.

Tunezy competed against 32 startups across North America at NBTC and
placed first overall. The event attracted over 80 startup teams and those
that made it through the first cut presented their ideas and strategies
to a judging panel of venture capitalists, executives, and fellow
entrepreneurs. Tunezy won $5,000 in cash from KPMG, Blackberry Playbooks
from RIM, and $30,000 worth of advisory services from MaRS Discovery
District, as well as news coverage in the Globe & Mail. A complete list
of the competing teams and more information can be found at
http://nbtc.nspire.org/entrepreneurship-teams.

In addition to its financial investment, Intertainment is providing
Tunezy with multiple resources to ensure it attains fast and sustainable
growth including office space, operational support and direct access to
its executive team for mentorship and guidance on the company's
direction, strategies and commercialization.

"Intertainment Media is focused on making strong investments in
socially-focused companies where we see a smart team and robust
technology combined with a quality market opportunity to change the
status quo," said David Lucatch, CEO of Intertainment. "We believe Tunezy
can drive deeper social engagement between musicians and their fans,
which will help grow the platform into a real force in the independent
music industry."

"We are thrilled to have Intertainment Media as our financing partner and
also benefit from their operational and strategic support," said Derrick
Fung, Chief Executive Officer at Tunezy. "Intertainment Media has been
invaluable to us. The company has helped us focus our product strategy
and, as we prepare for our launch, it has also given us great operational
support-something that is essential for any early stage startup. We're
working hard to perfect our technology so we can offer the very best
music experience.

"The Tunezy platform will provide global independent musicians and their
fans with a social environment to share in the love of music," Fung
continued. "It allows musicians to thrive even if they aren't signed to a
label, giving them exposure to a broader audience of engaged fans. We
believe that the current direction of the music industry is to diminish
the role of a traditional record label. Tunezy aims to bring power back
into the hands of musicians, so they can leverage the new trends on the
Internet and social media to grow their careers."

About Intertainment Media Inc.

Headquartered in both Los Angeles, CA and the Toronto, Canada area, with
additional offices in New York and San Mateo, CA, Intertainment Media,
Inc. (www.intertainmentmedia.com), is a rich media applications leader
focused on delivering leading edge technology and marketing solutions
that enable clients to power enhanced branding, loyalty initiatives and
consumer engagement. Intertainment Media is based in Toronto, Canada, and
owns and operates a number of key properties including Ortsbo, Ad Taffy,
itiBiti and Magnum.

This news release may contain certain forward-looking information. All
statements included herein, other than statements of historical fact, is
forward-looking information and such information involves various risks
and uncertainties. There can be no assurance that such information will
prove to be accurate, and actual results and future events could differ
materially from those anticipated in such information. A description of
assumptions used to develop such forward looking information and a
description of risk factors that may cause actual results to differ
materially from forward-looking information can be found in the company's
disclosure documents on the SEDAR website at www.sedar.com. The company
does not undertake to update any forward-looking information except in
accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of
the "safe harbor" provisions of US laws. These statements are based on
management's current expectations and beliefs and are subject to a number
of risks and uncertainties that could cause actual results to differ
materially from those described in the forward looking statements.
Intertainment Media Inc. does not assume any obligation to update any
forward looking information contained in this news release.

About Tunezy

Tunezy (www.tunezy.com) is an online platform for independent musicians
and their fans. Through an innovative model that removes the traditional
barriers created by record labels, the Web site creates a community where
fan engagement generates value for musicians. By leveraging gamification
mechanics, fans are given the power to positively affect the growth of
independent musicians. In an era where an increasing number of musicians
are choosing to stay independent, Tunezy provides value by democratizing
record labels and providing independent musicians with the tools and
resources to succeed in the new digital music age.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.

Contacts:
MEDIA CONTACT:
SS/PR
Mary Campe
847-415-9325
mcampe@sspr.com

ORTSBO/INTERTAINMENT MEDIA CONTACT:
Ortsbo / Intertainment Media Inc.
David Lucatch, CEO
800-395-9943 / 905-763-3510
info@intertainmentmedia.com
www.intertainmentmedia.com

TUNEZY CONTACT:
Tunezy Inc.
Derrick Fung, CEO
416-317-8867
derrick@tunezy.com
www.tunezy.com

Copyright 2012, Market Wire, All rights reserved.

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