Microsoft to struggle vs. Apple, Google in tablets

Tue Apr 10, 2012 11:08am EDT

A variety of logos hover above the Microsoft booth on the opening day of the International Consumer Electronics Show (CES) in Las Vegas January 10, 2012. REUTERS/Rick Wilking

A variety of logos hover above the Microsoft booth on the opening day of the International Consumer Electronics Show (CES) in Las Vegas January 10, 2012.

Credit: Reuters/Rick Wilking

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(Reuters) - Microsoft's push into the tablet industry will see only limited success, with the U.S. software maker remaining a distant No. 3 behind Apple and Google, research firm Gartner said on Tuesday.

"Despite PC vendors and phone manufacturers wanting a piece of the pie and launching themselves into the media tablet market, so far, we have seen very limited success outside of Apple with its iPad," Gartner analyst Carolina Milanesi said in a statement.

Gartner said it saw Microsoft winning 4 percent of the market in 2012, with its upcoming Windows 8 platform, while market leader Apple would control 61 percent of the market and Google's Android platform 32 percent.

The research firm said it expected Microsoft's market share to rise gradually, helped by enterprise purchases, but to reach just 11.8 percent in 2016 as it lacks consumer appeal.

"Many vendors will wait for Windows 8 to be ready and will try to enter the market with a dual-platform approach, hoping that the Microsoft brand could help them in both the business and consumer markets," Milanesi said.

In addition to traditional PC makers, Nokia, the world's largest cellphone maker by volume, is set to unveil its first tablet using Windows 8 software later this year.

Gartner said it expected the market to roughly double this year, with all vendors in total selling 119 million tablets.

(Reporting By Tarmo Virki; Editing by Erica Billingham and Helen Massy-Beresford)

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Comments (2)
Taking into account the problems with Microsoft’s product & marketing strategy for Windows 8, it’s certainly possible.

However, Gartner’s numbers for Android tablets seem incredibly low considering they already own 45% of quarterly sales.

Apr 11, 2012 2:03am EDT  --  Report as abuse
forteinjeff wrote:
I almost feel sorry for Microsoft or anyone else who’s trying to beat Apple. Simple fact remains, Apple created a product that works and is worth the money. If I get over 4 years out of my IPad just like I have my IPhone 3GS, I’ll find the longer lifespan worth the extra. Meanwhile Microsoft just doesn’t get it. But they will – give them time. Stick to OS and software. That’s what they’re best at.

Apr 15, 2012 11:24am EDT  --  Report as abuse
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