Honda selects LBi to revamp its pan-European digital presence
- appointment will see LBi re-imagine the motor manufacturer's digital future
London: Honda Motor Europe has appointed global marketing and technology agency LBi to revamp its online customer experience across multiple European territories.
Following a competitive pitch process, the agency has been selected to relaunch Honda's online presence in 22 markets across Europe. LBi's unique blend of strategy, creativity, technology and user-experience will be harnessed to deliver a state-of-the-art customer engagement platform that will help equip Honda for its digital future.
The twelve-month strategic partnership will see LBi and Honda's teams work in close collaboration to devise and implement a user-centric, technologically advanced and visually stunning digital experience that will allow customers to engage with the Honda product range spanning cars, motorbikes and power equipment.
The customer engagement platform will feature a number of next generation digital tools aimed at engaging and empowering consumers in the decision-making cycle.
Jon Gibson, European Digital Marketing Manager at Honda, said: "LBi outshone the competition with their clear and inspiring vision of how we can best harness digital channels to build business value. LBi's track record of delivery is exemplary and we look forward to our working partnership."
Anil Pillai, UK Chief Executive of LBi, added: "We're incredibly excited to be embarking on this journey with Honda, not least because culturally there is a incredibly strong fit between our two organisations. The team at LBi have done a fantastic job of aligning our strategic goals to deliver the best possible outcome for Honda."
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LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business - and then we take them there. Along with our media arm bigmouthmedia, we define and execute transformational digital strategies for clients including BT, Coca-Cola, E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic. Across our 30 offices in 16 countries, there are more than 2000 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it's the reason why all types of organizations - from famous global businesses to disruptive start-ups - choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.
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Source: LBi International N.V. via Thomson Reuters ONE