DG and 24/7 Media Announce Strategic Partnership

Thu Apr 12, 2012 12:48pm EDT

* Reuters is not responsible for the content in this press release.

  DALLAS, TX, Apr 12 (Marketwire) -- 
DG(R) (NASDAQ: DGIT), the world's leading ad management and distribution
platform, announced today a strategic partnership for deeper
collaboration in advertising technology between MediaMind, its online
unit, and 24/7 Media, WPP's marketing technology company. Under the
agreement, 24/7 Media will endorse DG's MediaMind as a preferred vendor
for third-party online ad serving and TV ad delivery for agencies and
advertisers to their clients worldwide.24/7 Media, formerly 24/7 Real
Media, is GroupM's technology partner.

    MediaMind's capabilities complement the technology providedby 24/7 Media
to many of GroupM's clients. In combining their capabilities, MediaMind
and 24/7 Media will work to build a stronger integration between their
online advertising platforms utilized for rich and standard media, video,
mobile, dynamic creative optimization, analytics, and reporting.

    "With the increased fragmentation of media, advertisers and agencies
require integrated data tools to reach their audiences more effectively,"
said Neil Nguyen, DG CEO. "The partnership with 24/7 Media is a win-win
for both companies, as well as for our customers, who will benefit from a
close integration of best-in-class campaign management technology for TV
and online advertising." 

    "MediaMind has proven itself to be a key partner in terms of service and
innovation and we are excited to further align our current technology
solutions with their platform to assure optimal ROI for our clients,"
said David J. Moore, Chairman &CEO, 24/7 Media. 

    "The addition of MediaMind's online ad serving and TV ad delivery to the
robust technology capabilities offered by 24/7 Media, enriches the
solutions we offer to our range of clients worldwide," said Irwin
Gotlieb, CEO, GroupM. "Partnerships with leaders in innovative technology
simplify the complexity of the digital marketplace, which gives our
clients a competitive advantage." 

    For more information on DG, visit http://www.dgit.com
 For more
information on MediaMind, visit http://www.mediamind.com
 For more
information on 24/7 Media, Inc., visit http://www.247media.com

    About DG
 DG connects over 9,000 global advertisers and agencies with
their targeted audiences through an expansive network of over 6,000
television broadcast stations and over 8,200 web publishers in 64
countries. The Company's television segment utilizes best-in-class
network and content management technologies, creative and production
resources, digital asset management and syndication services that enable
advertisers and agencies to work faster, smarter and more competitively.
The Company's online segment, MediaMind, allows marketers to benefit from
optimized management of online advertising campaigns while maximizing
data driven advertising. For more information, visit www.DGit.com. 

    About MediaMind
 MediaMind, a division of DG (NASDAQ: DGIT), is a leading
global provider of digital advertising campaign management solutions to
advertising agencies and advertisers. MediaMind provides media and
creative agencies, advertisers and publishers with an integrated platform
to manage campaigns across digital media channels and a variety of
formats, including rich media, in-stream video, display and search. The
MediaMind Platform runs digital campaigns for 11,000 brand advertisers,
servicing over 4,200 media and creative agencies, across 11,500 global
web publishers in 75 countries.

    About 24/7 Media, Inc.
 24/7 Media, Inc., formerly 24/7 Real Media, has
been a leader in delivering innovative digital marketing technology
products and services worldwide for over 15 years. Its technology powers
two divisions, Real Media Group and Media Innovation Group, that provide
solutions for advertisers and publishers globally, empowering them to
reach their target audiences with precision, transparency and a high
return on investment. Headquartered in New York, 24/7 Media is a WPP
Digital company with 18 offices in 12 countries.

    24/7 Media is a member of the NAI and adheres to the NAI privacy
principles that have been applauded by the FTC. These principles are
designed to help ensure Internet user privacy. For more information about
online data collection associated with ad serving, including online
preference marketing and an opportunity to opt-out of 
 24/7 Media
cookies, go to: www.networkadvertising.org.

    

Media Contacts:

MediaMind 
NA Media Contact 
Samson Adepoju 
T. +1 646 723 1922 
Press@mediamind.com

24/7 Media
Sandy Drayton 
212.231.7148
sandy.drayton@247media.com

24/7 Media 
Jamie Jones
212.231.7967
jamie.jones@247media.com

International Media Contact 
Dana Miller 
T. 646-437-3737 (US) 
T. +972-9-778-2916 (Intl.)  

Copyright 2012, Marketwire, All rights reserved.

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