Las Vegas to Host First-Ever World Food Championships(TM)

Tue Apr 17, 2012 11:27am EDT

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Las Vegas to Host First-Ever World Food Championships(TM)

Man vs. Food Host Adam Richman & Trybe Targeting Announce The Ultimate Food Event

Adam Richman, host of the Travel Channel’s Man v. Food: Nation, and the upcoming Adam Richman’s Best Sandwich in America, and Trybe Targeting, America’s premiere food enthusiast marketing agency representing over 700 food competitions, have teamed up to produce the inaugural World Food Championships in Las Vegas, the culinary and entertainment capital of the world.

“Every major professional sport features a world title competition to declare the best of the best,” stated Mike McCloud, President of Trybe Targeting. “This culinary showdown in Las Vegas will settle once and for all who is the best among amateur and professional chefs and cooks who compete each year in thousands of food competitions and contests across America.”

The World Food Championships will be held November 1 through November 4, 2012, at several major casino properties on the world-famous Las Vegas Boulevard. The four-day festival and competition will feature culinary champions squaring off for food supremacy in several food categories. Using a hybrid of sanctioned, celebrity and customized judging processes, The World Food Championships will identify winners in seven key categories of divisional competition, culminating in a Final Table face-off with Richman and other food experts presiding as the chief judges. Famous chefs, hometown cooks and professional competition teams, all armed with their best recipes, secret sauces and proprietary techniques, will battle until one champion in each food category is left standing. At stake are a world title and a prize purse of over $250,000.

"In a day and age when there are so many culinary competitions — ranging from contests of taste to those of technique — The World Food Championships will be the ultimate food competition,” said Richman. "It will be the biggest stage in the cooking competition world, where every beloved food from around the globe and everyone from professionals to amateur enthusiasts can come to take their shot at the title and prove that they have what it takes to be the best.”

As the event host, Richman will guide event participants and a general audience through each level of the competitive action, with Trybe Targeting officials offering a variety of tasting opportunities on site for fans who want to sample the world’s best competition food.

Centered at the height of action in the entertainment universe – the Las Vegas Strip — The World Food Championships divisional showdowns will take place at three major casino properties, with the Final Table competition being produced on November 4 in an open-air VIP arena and shot for a TV special.

The 2012 categories will feature classic American cuisine: bbq, chili, burgers, sandwiches, side dishes, a Champions Challenge featuring winners of online recipe contests, and a World Chef Challenge open to some of the best chefs in America’s greatest food cities. Rules and qualifying processes for each division will be announced April 30, 2012 at www.worldfoodchampionships.com. The casino host and public/competition schedules will be announced at the same web site on May 15, 2012.

“There’s never been a food competition of this breadth and magnitude,” commented McCloud. “With over 4,500 major food competitions and contests taking place across America each year, we know for a fact that food-centric challenges are one of our country’s fastest growing sports. This event will put champions on a world stage in a world-class setting. Someone – amateur or professional - will be leaving Vegas with a serious jackpot haul and the ultimate bragging rights as a World Food Champion!”

To get the latest updates and more information about the World Food Championships, please visit www.worldfoodchampionships.com.

About Adam Richman

Born in Brooklyn, Adam Richman is a television personality, culinary expert, trained chef and author. Richman, best known for his hosting role in the “Man v. Food: Nation” on the Travel Channel, relishes his role that allows him to become the viewer’s ambassador to all things delicious. Author of America the Edible: A Hungry History from Sea to Dining Sea, Richman will be hosting the Travel Channel’s upcoming eleven-episode weekly series “Adam Richman’s Best Sandwich in America.”

About Trybe Targeting

Trybe Targeting is the food and enthusiast marketing division of MMA Creative Inc., a 21-year-old marketing and advertising firm with offices in Nashville, Memphis, Cookeville, Tenn. and Orlando, Fla. Trybe Targeting is the agency of record to the Kansas City Barbeque Society, International Chili Society, World’s Championship Chili Cookoff and the American Cornhole Organization. Trybe Targeting also helped develop and operates the Sam’s Club National BBQ Tour, the richest competition series in barbeque history. For more information, visit www.trybetargeting.com.

Trybe Targeting:
Jeff Morris, 615-297-6886
jeffm@trybetargeting.com
or
For Adam Richman:
Michael Psaltis
Michael@the-cea.com