Amway breaks a record in global citizenship impact by reaching 1.5 million children in 2011

Mon Apr 23, 2012 8:03am EDT

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Amway breaks a record in global citizenship impact by reaching 1.5 million children in 2011

Amway 2011 Global Corporate Citizenship Report highlights Nutrilite Little Bits micronutrients for malnourished children in Zambia and first charitable nonpublic foundation in China

PR Newswire

ADA, Mich., April 23, 2012 /PRNewswire/ -- Saving lives by providing incentives for routine medical screenings for its U.S. employees, establishing the first charitable nonpublic foundation by a multinational company in China, building homes for underprivileged families in Latin America and conserving energy around the world were among the key efforts by Amway employees and distributors to make the world a better place.

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These and dozens of other examples of commitment to corporate responsibility and environmental stewardship are highlighted in the 2011 Amway Global Corporate Citizenship Report published today.

"Our vision of helping people live better lives has been an essential component of who we are and what we do for more than 52 years," said Amway Chairman Steve Van Andel and President Doug DeVos in a joint statement. "We try every single day to help people move from where they are to where they want to be. We have – and we always will – believe in better."

In 2011, Amway focused on making a positive impact in the following four key areas:

  • Ethics: Integrity and partnership are cornerstones of the company's philosophy. For more than 52 years, Amway has been committed to providing safe and effective products that satisfy consumers and meet applicable regulations. Amway works closely with Direct Selling associations, regulatory and consumer groups around the world to assure that the industry Code of Ethics is followed and that distributors and consumers are protected.
  • Communities: In 2011, Amway, its employees and distributors helped a record 1.5 million children through the Amway One by One Campaign For Children®. Since launching One by One in 2003, Amway has impacted more than 9.5 million children. Amway launched a new initiative with Habitat for Humanity across 10 countries in Latin America, and introduced the Nutrilite Little Bits program providing micronutrients to malnourished children in Zambia.
  • Employees: Amway is committed to being a responsible employer. Its robust professional development program offers opportunities for employees to increase their potential and advance their careers. Amway also promotes employees' well-being through the Amway Optimal You Program, which in 2011 contributed to a 38 percent reduction of health risk factors among U.S. participants. The American Heart Association recognized Amway as a Platinum Fit Friendly Company for its efforts.
  • Environment: Amway is committed to environmental stewardship and seeks to continuously find ways to improve its environmental performance. In 2011, Amway joined the Carbon Disclosure Project (CDP), the world's largest voluntary reporting program of greenhouse gas (GHG) emissions. Amway also reported on the use of green power through the EPA's Green Power Partnership. Three major Amway manufacturing facilities are registered under the prestigious ISO1400:2004 environmental management standard.

"As Amway continues its community involvement and environmental sustainability journey, we thank Amway distributors and employees around the world who, through their continued humanitarian and conservationist efforts, show what it means to be true global citizens," said Amway Vice President Todd Woodward.  

To view the new Amway Global Citizenship report, go to

Amway One by One Campaign for Children

The AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN® program rallies the resources of Amway distributors and employees around the world to make a difference in the lives of children in every market where the company conducts business. Since AMWAY ONE BY ONE® launched in 2003, it has provided hope and opportunity to 9.5 million children and donated more than $166 million to children's causes worldwide. The number of employee and distributor volunteer hours logged since 2003 now totals 2.5. For information, visit

About Amway

Amway ( is one of the world's largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of $10.9 billion in 2011. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, USA, Amway offers consumer products and business opportunities through a network of more than three million distributors in more than 80 countries and territories worldwide. The top-selling brands for Amway are NUTRILITE® vitamin, mineral and dietary supplements, ARTISTRY® skincare and colour cosmetics, and eSpring® water treatment systems. The company provides product development, manufacturing and logistics services through Access Business Group and Alticor Corporate Enterprises. For company news, visit For media questions, contact Public Relations at 616-787-7565 (Michigan, United States) or

SOURCE Amway Public Relations

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