GE CEO says electric car disappointment will fade

DETROIT Tue Apr 24, 2012 12:08pm EDT

General Electric (GE) Chairman and CEO Jeff Immelt delivers the opening remarks before a panel discussion hosted by GE on ''The Future of Manufacturing: Growing American Competitiveness'' at the Mellon Auditorium in Washington February 13, 2012. REUTERS/Gary Cameron

General Electric (GE) Chairman and CEO Jeff Immelt delivers the opening remarks before a panel discussion hosted by GE on ''The Future of Manufacturing: Growing American Competitiveness'' at the Mellon Auditorium in Washington February 13, 2012.

Credit: Reuters/Gary Cameron

DETROIT (Reuters) - General Electric Co (GE.N) Chief Executive Jeff Immelt said people "may be disappointed in the adoption of the electric vehicle" but his company will continue investing in battery technology to reflect its confidence in an eventual uptick.

Speaking during an automotive conference in Detroit on Tuesday, Immelt -- whose company is a key supplier to automakers producing electric cars -- said GE is "committed to long-term development" of alternative-fuel vehicles. The executive shrugged off the perception that electric cars are just novelties and said the industry needs to find solutions to cost and infrastructure challenges.

GE, after all, has a lot riding on the success of alternative-fuel vehicles. "For every dollar invested in electric vehicles GE has 10 cents of content," he said.

Several car companies, including General Motors Co (GM.N), Nissan Motor Co (7201.T), Toyota Motor Corp (7203.T), Ford Motor Co (F.N) and Tesla Motors Inc (TSLA.O), have in recent years introduced cars that run partially or entirely on electric power.

Electric vehicles carry an expensive battery and typically cost more than a conventional vehicle of similar size. Sales of such vehicles have thus far been modest, and below some initial expectations.


"You never can tell when this will reach a tipping point...a lot has to happen in order for this to take place," Immelt said.

Immelt said that GE executives share a Chevrolet Volt at the company's headquarters, and said driving the vehicle is an empowering experience.

However, "the near term challenge is going to be all about cost" and infrastructure, he said.

For instance, the battery used in an all-electric vehicle such as the Focus Electric, Ford's first all-electric passenger car, can cost between $12,000 and $15,000, company executives say. That would represent around a third of the Focus Electric's overall price of around $39,000.

By 2020, Ford expects hybrids, plug-in hybrids and electric vehicles will comprise 10 percent to 25 percent of its sales as oil prices rise and government standards on fuel economy and emissions grow stricter.

Others aren't as confident.

Boston Consulting Group predicts electric vehicles and plug-in hybrids will make up 5 percent of the market within eight years.

It would take 12 years to break even on a Chevy Volt with gas at $4 a gallon, auto research group said. Ford research shows that consumers are more apt to buy electrified automobiles if they can recoup the higher vehicle cost in less than four years, assuming gasoline costs $4.50 a gallon.

Immelt is convinced the market for electric vehicles will not remain a small niche, adding that GE does not invest in technologies simply because they are popular trends.

"Novelties don't work in business," he said.

GE also announced a plan to add 300 jobs at its advanced manufacturing center in Van Buren Township, Michigan. And it will expand by 25 percent its summer internships and co-ops for college students at the Michigan locations.

(Editing by Dave Zimmerman and Gunna Dickson)

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Comments (1)
brotherkenny4 wrote:
It takes a long time to turn the massive herd of sheep. The “educational system” has been so good at creating conforming consumers, it will take many years to turn that into a different conformity. It’s like when people learned that the earth went around the sun. It takes time for the facts to be accepted, particularly since most people (probably 99%)never really think, they just follow. It would be a shock to their system of belief if they had to suddenly understand that what they were told was true was not, so we need to let them think they always did think that electric cars are best through slow assimilation of bits of information they believe they gather themselves. As if it were their journey that has lead to this truth the rest of us could just never see. In this way there will also be time for the industrial giants like GE to position themselves still in control of all profits, technology, and government.

Apr 24, 2012 3:54pm EDT  --  Report as abuse
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