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American seeks more global flights, US codeshares

Mon May 7, 2012 12:28pm EDT

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May 7 (Reuters) - American Airlines, which is being eyed by rival US Airways Group for possible takeover, plans to boost international flying and increase U.S. codeshares under a plan to emerge from Chapter 11 bankruptcy protection.

American parent AMR Corp is also looking to generate $3 billion in financial improvements by 2017, including cost cuts and revenue growth, it told employees in a memo on Monday.

To reach $1 billion in revenue improvement, its goals include boosting international flying to 44 percent of business by 2017 from 38 percent currently. Domestic flying would drop to a 56 percent share in five years.

International travel tends to be more lucrative for airlines.

The airline also said that bolstering its ability to do certain domestic codeshares would help expand the reach of its network. Under code-sharing agreements, an airline sells seats on another carrier's flights as if they were its own.

"There are cities we simply cannot effectively service because of airport constraints, or because we cannot operate the route profitably on our own," the staff memo said, citing the example New York's crowded John F. Kennedy airport as an example.

Texas-based American also said revenue gains could be attained with the use of large regional jets and small narrowbody planes, such as the Airbus A319, that could help it better match supply with demand in some markets.

AMR filed for bankruptcy in November. Three labor unions at the carrier have called on the company to support a possible merger with US Airways, saying a combination of the two will save jobs and aid both carriers' networks.

AMR management has said it wants to exit Chapter 11 as a stand-alone carrier.

American's memo also cited progress in operations. It said unit revenue, an important airline measure, rose 10.3 percent in the first quarter, and added that the company has renewed or won more corporate accounts since the Chapter 11 filing.

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Comments (1)
AA expanding internationally equates to AA selling tickets on other airlines to fly passengers internationally. It’s been their mode of operation for the past decade! That’s why they don’t recognize the revenues of their efforts now! They get a commission for selling the seat, and another airline puts the bulk of the revenue on its balance sheet. If they were ONLY a travel agency, or an online ticketing site, that would be brilliant! But for an AIRLINE with a HUGE overhead, depositing a buck here and there as opposed to a couple of hundred of bucks here and there (per ticket sold) makes ABSOLUTELY no sense at all! Given that the executive bonus packages at AMR are tied to revenues and not profits, the Big Cheese win, at the cost of their entire operation infrastructure! Their business model, again, shows to be completely WRONG!

May 08, 2012 9:20am EDT  --  Report as abuse
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