Research and Markets: Succeed or Sink: Business Sustainability under Globalisation

Fri May 25, 2012 8:06am EDT

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Research and Markets: Succeed or Sink: Business Sustainability under Globalisation

Dublin - Research and Markets ( has announced the addition of Woodhead Publishing Ltd's new book "Succeed or Sink: Business Sustainability under Globalisation" to their offering.

Aimed at business strategists, policy makers, researchers and adult learners, this book has an Asian perspective on business sustainability and is about understanding how recent developments and future actions in one part of the world will have a global impact. The book magnifies the concept of so-called globalisation' and examines the topic of business sustainability from a broad and integrated approach to business: encapsulating people, prosperity and the planet. Furthermore, it acknowledges the contributions, challenges and potential of not only the big corporate houses, but also the smaller ones, in this situation. Chapters discuss the benefits organisations can attain with better governance, and social and environmental practices are also analysed.

Key Features:

- broad and integrated approach to business encapsulating people, prosperity and sustainability

- details recent developments and future actions in the areas of business sustainability and applicable more globally

- written by highly knowledgeable and well-respected academician and practitioners in the field; a perfect blend of the best of both worlds

- based on 50 case studies of diverse organisations

Key Topics Covered:

Introduction: setting the context of business sustainability and globalisation

- Introduction

- Singapore in context

- The research and methods

- Structure of the book

- Conclusion

The depths and heights of business sustainability

- Introduction

- Business sustainability and globalisation

- Bottom lines in business sustainability

- Sustainability continuum

- Measures of business sustainability

- Conclusion

Business sustainability in practice: case studies and examples

- Introduction

- SMEs and VWOs

- Large local organisations

- MNCs

- Conclusion

The challenges and the future for business sustainability

- Introduction

- Core values and business sustainability

- Key challenges faced by organisations

- Reasons for unsustainability of businesses

- Key measures taken

- Risk management strategies

- Future challenges

- Conclusion

Towards a business sustainability future

- Introduction

- Future uncertainties

- Innovative sustainability initiative

- Framework of business sustainability

- Raising awareness about sustainability

- Conclusion

Conclusion: business sustainability is beyond just lasting

For more information visit

Source: Woodhead Publishing Ltd

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): 353-1-481-1716
Sector: Business

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