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NBC may buy Microsoft's MSNBC.com stake

An NBC sign on the General Electric building in New York October 5, 2009. REUTERS/Mike Segar

An NBC sign on the General Electric building in New York October 5, 2009.

Credit: Reuters/Mike Segar

Fri May 25, 2012 6:53am EDT

(Reuters) - NBCUniversal is in talks to buy out Microsoft Corp's 50 percent stake in joint venture MSNBC.com, media reports said.

NBCU parent Comcast Corp is conducting due diligence and the partnership with NBC News could be unwound by this summer, said Adweek, which first reported the talks.

"Discussions are taking place," Amy Lynn, director of communications at NBC News, told the Wall Street Journal.

The companies are likely to negotiate a deal ensuring that MSNBC.com secures real estate on MSN.com, similar to the treatment Fox Sports receives, Adweek said.

NBC and Microsoft joined forces in 1996 to create a cable news channel and online news operation that melded broadcasting with then-emerging internet technology.

MSNBC and MSNBC.com are now separate operations, and Microsoft no longer has a stake in the cable channel.

In recent years MSNBC has moved toward overtly liberal programming, featuring commentators such as Chris Matthews and Rachel Maddow, while the news website has kept its focus on straight news reporting and the main online outlet for NBC News.

(Reporting by Bijoy Koyitty in Bangalore; Editing by Saumyadeb Chakrabarty)
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Comments (2)
jscott418 wrote:
I cannot stand MSNBC because of all of its liberal viewpoints. Anymore then I can stand Foxnews.com Right wing tendencies. Just report the news and let the reader decide what viewpoint to take.

May 26, 2012 7:21am EDT  --  Report as abuse
fyreman235 wrote:
While MSNBC is 100% left-wing propaganda, Fox News does invite liberal guests on most of their shows, and their daytime news carries many stories that are not shown on other channels. Most primetime commentary on FNC is far right, especially Hannity. Unfortunately, there is no source of totally independent news or commentary. Anybody who thinks they are watching a non-partisan network is watching a network with which they agree.

May 28, 2012 4:06pm EDT  --  Report as abuse
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