REFILE-Made in China: an Austrian village

Tue Jun 5, 2012 12:52am EDT

(Refiles to remove byline)

HUIZHOU, China, June 4 (Reuters) - A $940 million Chinese clone of one of Austria's most picturesque villages, the UNESCO World Heritage-listed Hallstatt, recently opened its doors to visitors in the southern Chinese province of Guangdong amidst some controversy.

In a nation known for its skill in manufacturing knock-offs ranging iPhones to Hermes Birkins, the replica village is perhaps the most ambitious attempt at Chinese reproduction yet.

The "Made in China" version of the lakeside European village known for tourism and salt includes an exact replica of its church clock tower, European style wooden houses and other properties that will be sold to investors.

The project, conceived by a Chinese mining tycoon, initially sparked outrage and surprise among some Hallstatt villagers, who weren't at first aware of the attempt to copy their unique, centuries-old home.

Half an hour's ride away from the gritty city of Huizhou, close to China's "world factory" of the Pearl River Delta, China's Hallstatt hopes to become a new tourist attraction.

Disney-themed photo spots are scattered around the village's main plaza, which is modelled after Hallstatt's marketplace.

"The moment I stepped into here, I felt I was in Europe," said 22-year-old Zhu Bin, a Huizhou resident. "The security guards wear nice costumes. All the houses are built in European style."

Taking up one million square metres (yards), cranes and construction sites spread across barren hills above the gabled houses, promising an expansion of the current town.

Despite the initial mixed response, local authorities in Hallstatt have since softened their stance, seeing a rare, marketing opportunity at the heart of one of the world's fastest growing tourism markets.

"It was not so controversial. We were only surprised that a small village in Austria was built, and now we are very proud that it happened," said Hallstatts Mayor Alexander Scheutz, who flew with an Austrian delegation to mark the official opening and signed documents promising future cultural ties.

Visitors and journalists filming on site last Friday were asked to leave shortly before Scheutz's unannounced visit.

Director of Tourism Hallstatt, Pamela Binder, said Hallstatt had made peace with its Chinese replica.

"First we were a bit insecure. Why did it come to replicate Hallstatt, and then we became lucky and proud," Binder said.

Fewer than 50 Chinese tourists visited Hallstatt in 2005, but now thousands fly to the Austrian town every year, according to officials from the Austrian delegation in China.

But some Hallstadt residents remained unconvinced.

"I dont think that it is a good idea. Hallstatt is just unique with its culture and traditions. You cannot copy that. I saw a report and the photos, and the copy seems different. In my opinion it is unacceptable," said resident Karin Höll. (Reporting by Reuters China, additional reporting by Venus Wu in HONG KONG and Robin Raimund and Marie Oszegi In HALLSTATT, Editing by James Pomfret and Elaine Lies)

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Comments (1)
ChasL wrote:
So imitation is no longer the most sincere form of flattery? All the Japanese and Chinese garden in the US cities are rip offs?

This is commonly known as “vacation village” in China. For example there’s a replica castle outside Shenzhen, and a dude ranch outside Shanghai. Yes investors can purchase timeshare and fractionals, just like vacation destinations created by the likes of Starwood and Marriott.

IMHO the media sensationalism around this has been a little severe. Hallstatt is a beautiful city which Rick Steves raved about. I’d love to go but I’ve yet to figure out how. It is actually quite democratic and consistent with Chinese culture to bring Hallstatt to 2/3 of China whom only recently elevated above UN official poverty line of US$1 per day and generally do not travel abroad.

In retrospect, I sincerely hope our objective media look into all the facts, and not sensationalize trivia such as this which seems to serve no purpose other than to fan the flames of resurging anti-Chinese sentiment in the West.

Jun 06, 2012 3:07pm EDT  --  Report as abuse
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