Vidicom Wins Coveted Bronze Anvil Award, Earning National Recognition from Leading Public Relations Professional Organization

Vidicom Wins Coveted Bronze Anvil Award, Earning National Recognition from Leading Public Relations Professional Organization

Vidicom has received a coveted 2012 Bronze Anvil Award from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual tactic within a broader public relations program. Winners of the award will be recognized during the 2012 Silver Anvil Awards Evening, held June 7 at the Equitable Tower in New York City.

Vidicom received the Bronze Anvil Award in the webcast category for its Calvin Klein Underwear “Naked Glamour” InteracTV™ campaign. InteracTV™ is a unique platform pioneered by Vidicom that streams interactive live broadcasts to media & social outlets on any platform. The “Naked Glamour” campaign featured brand experts answering the questions of Calvin Klein fans live on Facebook, resulting in a 46% Facebook traffic surge to their page, 1,400 new fans and 7 million impressions.

“It is without question that the PRSA’s heralded Bronze Anvil Award sets the industry standards in spotlighting practitioners’ best efforts and results in proactive, tactical public relations planning and implementation,” said Tanya Morah, APR, 2012 Bronze Anvil chair and associate professor of communications at Wilberforce University. “Judging teams from around the country have meshed their individual expertise, experience and know-how to award these outstanding organizations that demonstrate communication effectiveness and bottom-line contribution.”

The Bronze Anvil Award was created by PRSA in 1969 to recognize outstanding public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. Entries are judged by teams of PRSA nationwide.

About Vidicom

Founded in 1982, Vidicom is an award winning multi-media agency that produces cutting-edge branded content for major brands that delivers meaningful exposure. In 2012, Vidicom pioneered the live streaming of brand experts interacting with consumers on Facebook with the launch of InteracTV™. Vidicom also creates and distributes multi-platform content solutions for exclusive media partners and channels no one else can deliver. Vidicom is headquartered in New York featuring Sky Terrace Studio, the host to live HD studio broadcasts. Visit the company website, www.vidicom.com.

About the Public Relations Society of America (PRSA)

With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters; 14 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism. PRSA is headquartered in New York.

Vidicom, Inc.
Stephanie Rice, 212-895-8344
srice@vidicom.com