Mexican presidency front-runner's image used to promote adultery

MEXICO CITY Wed Jun 6, 2012 5:09pm EDT

1 of 2. Enrique Pena Nieto, candidate of the opposition Institutional Revolutionary Party (PRI), is seen on a billboard in a neighborhood in Mexico City June 6, 2012. Mexican presidential front-runner Nieto has become the unwitting poster boy for a website promoting adultery after he admitted cheating on his first wife. The billboard reads, ''Unfaithful to his family. Faithful and committed to his country?''

Credit: Reuters/Bernardo Montoya

MEXICO CITY (Reuters) - Mexican presidential front-runner Enrique Pena Nieto has become the unwitting poster boy for a website promoting adultery after he admitted cheating on his first wife.

A new Mexican billboard by ashleymadison.com, a site that helps married people arrange affairs, shows Pena Nieto with an index finger over his lips in a hushing gesture.

Next to him are the words: "Unfaithful to his family. Faithful and committed to his country."

Pena Nieto, candidate of the opposition Institutional Revolutionary Party (PRI), has said he fathered two children out of wedlock by different women while married to his first wife.

The billboard, mounted above a busy avenue in Mexico City, shows the 45-year-old with bright red lipstick on his collar. His campaign had no immediate comment on the advertisement.

Ricardo Castaneda, Ashley Madison's representative in Mexico, said the billboard was put in the capital this week and that others are planned for the cities of Monterrey and Guadalajara.

The masthead on the company's website reads "Life is short. Have an affair," and Castaneda said the service has acquired 300,000 users since opening for business in Mexico in November, making it Ashley Madison's fastest growing market.

Pena Nieto's looks have made him popular among women, who make up a majority of eligible voters in Mexico. He is often mobbed by screaming female followers on campaign.

Pena Nieto's first wife, who died in 2007, bore him three children. He is now married to a popular soap opera star and is favorite to win the July 1 presidential election.

(Reporting By Cyntia Barrera Diaz: Editing by Jim Loney)

(This has been refiled to clarify headline)

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Comments (11)
John_Galt wrote:
Slick Enrique. Wonder if he plays the sax too…

Jun 06, 2012 7:53pm EDT  --  Report as abuse
2092 wrote:
If President Clinton was forgiven for having an affair with Monica Lewinsky, when he was married, in a country that is characterized by the puritan morality, why getting excited by an advertisement that says what Mexican candidate Pena Nieto has admitted from the beginning of his political campaign without being pressed by anyone. He did not hide the fact that he had an affair with other woman than his wife, while President Clinton had to be pressed to admit so. Thanks.

Jun 06, 2012 7:54pm EDT  --  Report as abuse
roccotool wrote:
I don’t always drink beer when I cheat on my wife.

But when I do, I drink Dos Equis.

Jun 06, 2012 11:05pm EDT  --  Report as abuse
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