Rainbow-colored Oreo filled with controversy

NEW YORK, June 26 Tue Jun 26, 2012 7:18pm EDT

NEW YORK, June 26 (Reuters) - Despite some calls for a boycott, Kraft Foods may have bitten off just what it meant to chew when it posted a gay-pride-themed picture of an Oreo cookie on Facebook.

The post pictured an Oreo filled with six layers of frosting in the colors of the rainbow flag that symbolizes diversity in the gay community. The picture is headlined "June 25 | Pride," and an accompanying text reads "Proudly support love!"

Basil Maglaris, Kraft's associate director of corporate affairs, said the graphic was in recognition of Pride Month in the United States.

More than 150,000 Facebook users "liked" the post and 22,463 had commented as of Tuesday afternoon. Not all the comments were supportive.

One comment read: "By (sic) Oreo. I'll do my business elsewhere!"

Another said: "No thanks Oreo. We don't want this unhealthy sinful lifestyle flaunted," and a third read: "thought Oreos were a family cookie."

Maglaris said positive comments have "far outnumbered" negative ones.

One read: "Very glad to support a company like Oreo that joins the campaign for civil rights!"

"As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values," Maglaris said.

The ad was part of Oreo's 100th birthday celebration, he said. The company posts new online content daily.

Don't look for the rainbow cookie in stores. Fine print under the picture reads: "Made with creme colors that do not exist."

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Comments (3)
They aren’t looking for equal rights, they’re looking for extra rights.

Jun 27, 2012 3:45pm EDT  --  Report as abuse
MNAnj wrote:
They are not looking for extra rights, just the same rights that you and I enjoy. The right to marry who they choose, the right to live their life. I don’t care what you or anyone else does in the bedroom of their own home, but we all have the right to pursue happiness.

Jun 28, 2012 10:29am EDT  --  Report as abuse
creel1950 wrote:
Are people really SO STUPID that they would stop buying Oreos because of that ad?? The sad thing is that I do indeed think they are!

Oh yeah, if anyone can name one extra right gay people have or are trying to get, I’d love to hear it.

Jun 30, 2012 3:51pm EDT  --  Report as abuse
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