Announcing the Launch of XEMarkets-The New Face of Trading Point of Financial Instruments Ltd.

LIMASSOL, CYPRUS, Jul 09 (MARKET WIRE) --
The Foreign Exchange (forex) market is the largest financial market in
the world, with a daily trading volume of over 4 trillion USD.

Within just two years since its establishment, Trading Point gained
pre-eminence among Cyprus-based online forex brokers at a spectacular
speed, and by now it has reached a worldwide reputation for excellence
and innovation. According to official sources, Trading Point is even
outstripping the performance of older, larger and more established
competitors.

Such consistent success in the highly competitive forex market can only
be achieved by genuinely providing superior service to customers and
business partners. "Your Success is Our Success" is the company's motto.
Unlike many other providers who are not committed to similar sentiments,
Trading Point has made this business ethics the guiding force in every
aspect of its operations.

From the very start, for instance, Trading Point has adopted a strict no
re-quotes policy, along with same day funds withdrawal, and offered every
single client a Personal Account Manager to ensure proactive customer
communications. This highly ethical and expensive approach was considered
controversial. However, Trading Point proved critics wrong by superior
business performance, the reputation gained worldwide for honesty and
business transparency, and for being way ahead of its competitors.

Thanks to its consistent success, Trading Point is now expanding with the
aim of offering retail and corporate customers mainstream financial
products and services. A new brand, XEMarkets.com, has been created to
represent Trading Point's existing retail online brokerage services. This
move continues Trading Point's tradition of keeping ahead in the market
as one of the strongest global players by excellent customer care and
innovation.

As Costas Cleanthous, Founder and Chief Executive Officer comments,
"XEMarkets.com is the new face of Trading Point, with the same values,
regulatory authorizations, people and ethics. It is a new global brand, a
natural progression of our business, helping us to perform better in an
increasingly competitive worldwide marketplace. In this respect, quality
service is vital, and we firmly believe that XEMarkets.com will embrace
the diverse needs of our international clientele. As a next generation
forex and commodities trading provider that attracts beginners and
professionals alike, XEMarkets.com satisfies the needs of even the most
demanding investors with the best available services and trading
conditions. And because we believe that welcome gestures should always
have tangible benefits, XEMarkets.com welcomes all new and existing
customers with a 30% First Deposit Bonus."

XEMarkets.com has much to offer to all those eager to experience online
trading on a completely new level:

- LEVERAGE up to 888:1

- UNIQUE MT4 VIDEO TUTORIALS

- INTERACTIVE ONLINE WEBINARS

- MEMBERS AREA and REGISTRATION in 13 LANGUAGES

- TIER-1 BARCLAYS BANKING

- Metaquotes XEM MOBILE TRADER platforms

- MULTILINGUAL ECONOMIC CALENDAR

The firm belief in mutual success is the company's strongest business
drive and also the reason why a wide range of future developments have
already been started:

- METATRADER 5 TRADING PLATFORM

- BINARY OPTIONS trading

- MULTILINGUAL MT4 and MT5 VIDEO TUTORIALS

- COMPREHENSIVE XEPedia FOREX TUTORIALS

- XEMARKETS DEBIT CARD

- PAMM ACCOUNTS

- TRADING SIGNALS

- ONE-CLICK TRADING

- MIRROR TRADING

- ADDITIONAL REGULATORY LICENSES

The Company:

XEMarkets.com is a trading name of TRADING POINT OF FINANCIAL INSTRUMENTS
LTD based in Limassol, Cyprus, regulated by CySEC and with full European
Union authorization, including UK's FSA, Germany 's BaFIN, Netherland's
AFM, Spain's CNMV, Sweden's FI, and Finland's FIN.

TRADING POINT OF FINANCIAL INSTRUMENTS LTD operates in accordance with
the Markets of Financial Instruments Directive (MiFID) of the European
Union.

Risk warning: Please note that forex trading and other leveraged products
may involve a significant level of risk and is not suitable for all
investors.

Contacts:
Trading Point of Financial Instruments Ltd.
Chris A. Zacharia
Marketing Director
chris@xemarkets.com

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