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Airbus CEO says Boeing is waging a price war: report

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FRANKFURT | Sun Jul 15, 2012 8:44am EDT

FRANKFURT (Reuters) - The chief executive of Airbus (EAD.PA) said U.S. rival Boeing has slashed the prices of Boeing 737 Max aircraft in a bid to grab market share from Airbus A320neo, a German newspaper reported on Sunday.

"Boeing is desperately trying now to boost the market share of B737 Max. They are very aggressive when it comes to pricing," Fabrice Bregier said in an interview with Welt am Sonntag.

For the full year, Boeing will likely announce a higher level of new orders for the whole group than Airbus, he added.

Asked how EADS would protect itself in case of a euro zone break up, he said: "Our parent EADS is examining right now whether we should set up our own bank. With its 10 billion euros ($12.24 billion), EADS has a strong cash position and is doing everything in order to preserve this cash."

($1 = 0.8167 euros)

(Reporting By Marilyn Gerlach; Editing by Stephen Powell)
Aerospace & Defense
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Comments (2)
mulholland wrote:
Euro labor, Euro energy, and Euro taxes are uncompetitive.

Jul 15, 2012 7:05am EDT  --  Report as abuse
RichardNYC wrote:
How dare they compete on price!

Jul 15, 2012 8:01am EDT  --  Report as abuse
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