Mogreet Launches AdStitch, the First Streamlined Platform to Monetize MMS Messages

Tue Jul 17, 2012 8:00am EDT

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Mogreet Launches AdStitch, the First Streamlined Platform to Monetize MMS Messages

  • AdStitch Enables Companies to Add Sponsored Video Clips to Beginning or End of MMS Video Messages
  • Solution Takes Only a Few Minutes to Combine Video Advertisements with Mobile Video Content and Disseminate to Target Audiences Who Have Opted in to Receive Messages

Mogreet, the leader in mobile multimedia messaging for the delivery of high-quality video to mobile phones, today announced the launch of its AdStitch mobile advertising service. AdStitch is the first platform to streamline the process of combining advertisements with MMS video messages – making it simple to generate advertising revenue from opt–in MMS messaging campaigns.

AdStitch enables companies, such as those in the consumer packaged goods (CPG), retail, media and entertainment industries, to monetize mobile video content by selling advertising before and/or after (“pre- or post-roll”) MMS video messages. Users can upload a brief video advertisement within Mogreet’s Campaign Manager and use AdStitch to “stitch” the ad to a video being sent to their subscribers. The clip is then automatically transcoded and set to be delivered to a targeted mobile subscriber list via Mogreet’s MMS platform, the world’s largest commercial MMS platform.

“The monetization of text messaging has been a long-standing problem for marketers, and up until this point, there have not been any viable options,” said James Citron, CEO and co-founder of Mogreet. “AdStitch was built to solve this problem by enabling standard video ad units to be simply added to any MMS message, converting this channel into a revenue opportunity for publishers and providing a great opportunity for advertisers to extend their reach within a high-response medium.”

AdStitch offers enormous value to advertisers and other partners by allowing them to include brief messages to a company’s existing mobile video marketing content. This gives advertisers the benefit of reaching a targeted and engaged audience of consumers, who already opted in to receive the clients’ mobile messages. Each AdStitch video ad clip is uniquely delivered with the presets optimized for each carrier and each mobile handset. Carrier and handset optimization was developed by Mogreet in order to deliver the highest-quality video and content to thousands of different mobile phones.

As a beta user of the service, Cox Media Group’s Oakland, Calif. television station, KTVU, has already found value using AdStitch by offering advertisers more audience reach to the viewers who have opted in to receive daily video MMS news alerts on their mobile phones.

“The ability to add pre-roll and post-roll ads in MMS videos has really brought the messaging technology into the modern age of mobile,” said Melissa Patterson, mobile manager at Cox Media Group. “It’s a huge go-to for monetization of mobile content, which is the name of the game right now.”

For more information on AdStitch, visit http://corp.mogreet.com/solutions-adstitch

About Mogreet

Founded in 2006, Mogreet is the leading mobile messaging platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, and consumer products as well as empowering developers with their mobile APIs. Currently supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers globally. Mogreet’s moShare is the world’s first web-to-mobile sharing service, allowing consumers to share web content and drive inbound traffic via mobile. The company has raised $14.1 million in venture capital from Ascend Venture Group, Black Diamond Ventures, Bryant Park Ventures and DFJ Frontier. Mogreet is headquartered in Venice, California. http://www.mogreet.com

Mogreet Public Relations
Joshua Heath, 801-461-9794
joshua@methodcommunications.com
or
Jacob Moon, 801-461-9797
jacob@methodcommunications.com

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